Ford OS Helps Deliver New Bronco-Themed Soap Through Collaboration with Dr. Squatch

May 17, 2024

The Bronco has long represented Ford’s connection to nature and now that legacy of adventuring has been captured with the new Bronco Bricc, a natural men’s soap created through the company’s collaboration with Dr. Squatch. 

Dr. Squatch produces a line of natural, high-performance personal care products for men, highlighted by its handmade bar soaps. The heavy-grit Bronco-themed soap is made from blue agave extract and sand that delivers an “off-road expedition smell.” The sustainably sourced cleanser, which includes the invigorating scents of Oregon Pine and American Cedar, is made from natural oils using Dr. Squatch’s cold process.

Keeping it real

This partnership incorporated the Ford OS behaviors and Ford’s commitment to authentic alliances, as Ford’s Bronco team and the Dr. Squatch team collaborated to solve together and invited diverse views from other industries to find common ground between the two brands. What they discovered was that both Ford and Dr. Squatch share values of authenticity, adventure and a connection to nature. Both brands also cater their products to individuals who live an outdoor lifestyle. 

“Joining recent exciting launches such as the Ford x Forever 21 collection and Lego Dark Horse product, our collaboration with Dr. Squatch is a great example of how our licensing team is making it a priority to explore ways to innovate with purpose, delivering excellence and building brand love by connecting to audiences we traditionally cannot reach with traditional vehicle sales alone,” said Tyler Hill from Global Brand Licensing. 

Launching today, Bronco Bricc is available at Dr. Squatch's website and at Walmart locations across the U.S.