Bronco Raptor Black Appearance Package Debuts, Overshadows Total Solar Eclipse

Apr 08, 2024

Austin, Texas - Under dramatically darkened skies, and in front of owners at the Bronco Off-Roadeo Texas, Ford introduced the 2024 Bronco Raptor Black Appearance Package. A mix of Shadow and Matte black exterior features, the new option package gives the Bronco Raptor’s go-over-any-terrain capability a sinister new look.

The Black Appearance Package comes with a striking Shadow Black painted roof complemented by matching mirror caps, a painted roll bar, and fender flares, all in the same shade, to create striking contrasts with the Raptor’s bold paint catalog. Bronco Raptor also comes with a Matte Black steel bumper, skid plate, and tow hooks.  

The Shadow Black painted roll bar is reminiscent of the contrasting roll bar on the sixth-generation concept Bronco SUVs and the painted skid plate comes in response to current Bronco Raptor customers who have painted the skid plates themselves.

Unique Raptor body-side and hood decals round out the package’s $4,995 MSRP, which customers can order at the end of April. 

Customers choose Bronco Raptor for two reasons: its high-performance off-road capability and its distinctive appearance. The Black Appearance gives them a look that stands out on any trail and under any sky, even a total solar eclipse.
Jason Hyde
Bronco Brand Manager

Bronco owners will get the first look at the Bronco Raptor Black Appearance Package during an owner-exclusive event at Bronco off-Roadeo in Austin, Texas, at an appropriately dark time: under the backdrop of the April 8 total solar eclipse.

The Black Appearance Package follows the vibrant Code Orange package introduced in 2023.  


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