Jim Farley’s Ford Bronco at the Super Bowl Campground in Bears Ears National Monument.
6:50AM - Woke up early after a great night camping at Super Bowl Campground in the Bears Ears National Monument. Ready to start Day 2 and get back on the trails.
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Jim Farley's Off-Road Bronco Trip: Meeting Bronco Lovers in Moab
Aug 27, 2025
Jim Farley with Casey Wagoner and family in front of Casey’s Bronco.
8:05 AM - I met Casey Wagoner and his family who are off-road enthusiasts who’ve made a tradition of taking family trips all the way from Michigan to Utah. They showed me the smart modifications they made to help make long road trips more fun. Love hearing stories like this, families using Broncos to make lifelong memories!
Jim Farley with Matt Balaz from the Bronco Wild Fund Advisory.
9:00 AM - Here at the Creek Pasture Campground with Matt Balaz, a board member on the Bronco Wild Fund Advisory. The Fund gives people opportunities to get outdoors responsibly through grants and scholarships. Every Bronco sold helps sustain our public lands and connect more people with the adventure that’s out here. Grateful to learn from Matt and discuss more ways to help get more Broncos on the trails!
10:00 AM - Have been loving the Ford Bronco G.O.A.T Modes on this trip. Total game changer for these trails up to Gooseberry Guard Station. The traction control and the front camera really help drivers tackle any terrain with more confidence.
Jim and his daughter Lilly looking out across Moab.
11 AM - Incredible views are everywhere out here in Moab. It’s special to be able to enjoy them with my daughter!
Jim sits down with Mike Levine to record a Q&A video.
1:30 PM - Recorded a Bronco Q&A video with Mike Levine, Director of Quality and Supply Chain Communications at Ford. I really appreciated all of the thoughtful questions that were submitted on social media. We got to dive into a lot of them. Will be sharing some answers soon!
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Darin Spreadbury shows Jim Farley the Bronco support trailer he built.
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|Darin Spreadbury shows Jim Farley the Bronco support trailer he built.
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|Darin Spreadbury shows Jim Farley the Bronco support trailer he built.
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2:45 PM - It’s been great getting to know Darin Spreadbury who’s our mechanic on this year’s road trip. Full-time, Darin is a fabricator at our Ford Arizona Proving Grounds and also supports the Bronco Off-Road Racing team as a chase vehicle. He lives and breathes this stuff! He even built his own Bronco support trailer from the ground up and can fix just about anything. On the road, that’s the kind of teammate you want when tackling the toughest challenges. Darin knows exactly what it takes to keep a Bronco adventure going!
Jim and Caziah Franklin in front of Caziah’s Bronco.
4:00 PM - Another person I am learning from this week is Caziah Franklin. He’s a great Ford Bronco Ambassador and helps make the outdoors more approachable for people that didn’t grow up in this space. He’s encouraging others to explore off-roading and camping. It was fun meeting him on the trail and seeing how he’s outfitted his Bronco.
Jim and his daughter Lilly stand atop North Butler Wash Ruins trail.
4:30PM - My daughter Lilly and I stopped at the North Butler Wash Ruins, a breathtaking place filled with history and beauty. Getting here reminded me once again why we built the @FordBronco the way we did, to go places only Bronco can take you.
6:00 PM - Had a very productive Day 2. The biggest takeaway was learning from more of our customers, understanding how they use their Bronco, and listening to what else they need from us at @Ford. Finally winding down for the day but excited to continue tomorrow!