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7:00 AM - Good morning from Moab, Utah!
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Jim Farley's Off-Road Bronco Trip: Day 1 Diary from Moab, Utah
Aug 26, 2025
7:15 AM - Sharing a few quick thoughts as we officially hit the road on Day 1 of my Bronco trip.
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A Ford Bronco parked in front of the Colorado River.
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|A Ford Bronco parked in front of the Colorado River.
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|Entrance to Bronco Off-Roadeo Moab.
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7:30 AM - Starting my trip at Bronco Off-Roadeo Moab. The location is beautiful, right along the Colorado River. Incredible team here & lots of customers hitting the trails with expert drivers to learn what their Broncos can do. It’s always more than they realize!
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Jim meeting with Sheriff Wiggins of the Grand County Sheriff’s Office.
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|Jim meeting with Sheriff Wiggins of the Grand County Sheriff’s Office.
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|One of the Ford Broncos that the Grand County Sheriff’s Office uses for their Search and Rescue operations.
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8:10 AM - Had a great meeting with Sheriff Wiggins of the Grand County Sheriff’s office. His team is using a Bronco for their Search and Rescue operations. There is no compromise when lives are on the line and Ford Bronco provides them with the quality and reliability needed to get the job done.
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Jim airing down the tires on his Bronco before continuing the trip.
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|Jim airing down the tires on his Bronco before continuing the trip.
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|Jim’s daughter Lilly learning how to air down tires.
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9:30 AM - Airing down the tires before tackling some sandy trails. My daughter Lilly joined me on this trip and it’s her first time off-roading, so I’m glad she’s learning along the way.
Jim Farley with Off-Road Racer Loren Healy.
12:00 PM - It was great meeting up with Loren Healy on the trail. Loren is a smart and talented driver and true off-roading champ. He shared some helpful tips on the trail on some challenging obstacles. I love his passion for racing, the outdoors and how he shows up for the off-roading community.
One of the largest known collections of petroglyphs at the Newspaper Rock Archaeological Site.
2:00 PM - Stopped by the iconic Newspaper Rock Archaeological Site. Awe-inspiring to see these petroglyphs in person.
6:00 PM - Had a blast on the trails today spending time with my daughter and learning from so many passionate Bronco owners and experts. It was a very productive first day and I’m already learning a lot about what we should do next for Ford Bronco.
Jim Farley and his daughter Lilly enjoying the sunset and red rocks at their campsite.
8:00 PM - Ending Day 1 camping in a beautiful valley surrounded by red rock cliffs. Grateful for the Bronco helping make moments like this possible. Looking forward to sharing more updates with you tomorrow!