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Video: Watch Street Artists Create Stunning Puma Gen-E Mural

Jul 28, 2025

PARIS, France – When Ford France invited two renowned street artists to create a Puma Gen-E-inspired mural, they didn’t disappoint.

Check out this video which shows them transforming a wall of a former Ford dealership in Rouen, now a storage facility, into an artistic canvas. 

Ford France’s Fabrice Devanlay explains: “We collaborated with two talented local artists, Drip’s and Idem, co-creating the core design vision and from there, they were given freedom to bring the mural to life.

“The location is special as it belongs to the Guez family, known as the oldest Ford dealership in France.  The result perfectly embodies the Puma Gen-E’s bursting spirit with pop colours and joyful aesthetic.”