PARIS, France - Ford Puma Gen-E hit new heights in France after being craned on top of a chic rooftop terrace in the beautiful city of Rouen.
Check out this video, which shows the all-electric SUV being carefully hoisted aloft and delicately manoeuvred into position at the Rouf Restaurant on the banks of the Seine in Normandy.
Ford France’s Fabrice Devanlay explains: “In a truly unique spectacle, Puma Gen-E has become a striking temporary centrepiece. It’s mission? To watch over the city.
“During its rooftop residency, we took the opportunity to showcase to media the GigaBox and its impressive boot capacity. Journalists and content creators then played ‘Tetris’ with numerous accessories, proving just how much the Puma Gen-E can hold.”
Ford has a history of displaying vehicles in spectacular settings, including placing Mustangs at the top of the Empire State Building. Other PR stunts include placing the previous Explorer on top a huge climbing competition tower in Norway, and positioning a winged, golden version of a Ford Fiesta on the rooftop of a museum in Cologne.
