
When we set out to design the Ford Lobo family of pickup trucks, we didn’t need to be convinced that street truck culture across America is alive and well. I drive a street truck myself and am currently working on a 1995 Ranger drift truck, so I know the street truck world. These vehicles have been a part of my life for years.
So, when it came time to imagine an F-150 Lobo — on the heels of helping create the new Maverick Lobo last year — I didn’t have to look far to know what prospective customers would want. Drop it. Give it V8 sound and performance. Make dual exhaust tips standard. Add aggressive styling. And give it a face that looks ... sinister.
The project represented a new application of the Lobo name, one that was created in 1997 by Ford of Mexico. Lobo aligns with the truck's aggressive, street-inspired identity and carries significant heritage.
Incidentally, I was born at about the same time, so this is not a case of me recalling the trucks of my youth and infusing that style into a new product. I was born and raised in New Hampshire, and it wasn’t until I came to Detroit to study at the College for Creative Studies that my love of street trucks was born. And there’s no place like Detroit to ignite a passion for cars and trucks.