The New F-150 Lobo is here, bringing street truck design and styling to one of Ford’s flagship full-size models. Here are some quotes from the Ford truck team highlighting what makes it a favorite.
Search Enterprise or @FordOnline
Popular Terms & Topics:
Popular Tools & Resources:
Quotables: 5 Things We Love About the New F-150 Lobo
Jun 12, 2025
I love how we’re taking America’s favorite go-anywhere, do-anything truck into bold new territory. The street-inspired design coupled with the proven capability and performance of F-150, will turn heads and expand the F-150 fan club. We hope you love it as much as we do.
One of my favorite things is the front-end appearance, specifically the lighted grill bar and the matching headlights. I think that's so unique and different; it's really going to stand out and make the truck something truly special. I love that we're doing this on an STX model, which makes it more affordable for people looking for a street truck. And frankly, I just like that we're continuing to look for opportunities for customers and expanding the 'Built Ford Tough' spirit.
I love the swagger, the stance, and the edginess of the F-150 Lobo. There's no mistaking
the truck and its confident stance. And that unique signature light bar that runs across the
center of the grill clearly identifies it as a Lobo.
One of the most impactful items we have is this 10-piece ground appearance package that sits just below the regular F-150 body. This package enabled us to achieve more sinister styling on the front end, specifically by replacing those F-150 bumper valances with that large, wide mesh grill on the lower bumper. It gives it that sinister look and the growl that the street truck community is looking for.
F-150 Lobo combines ground effects, front end, hood, and lowered ride height. It's ready
to go right off the line, while also providing options to further customize.