COLOGNE, Germany – Ford has for some time offered supportive, adjustable sports seats to help make its performance models as comfortable as they are fun to drive.

Now the automaker has taken high performance seat comfort to the next level by introducing new, in-house developed Ford Performance front seats for the Puma ST, which are certified by leading spinal health organisation Aktion Gesunder Rücken e.V. (AGR), the Campaign for Healthier Backs.

Crucially for achieving AGR certification, the seats can be adjusted to fit the occupants in 14 ways for maximum comfort and support – rather than the occupant adapting their position to the seat.

“Drivers can only get the most out of our super agile Puma ST’s driving dynamics if they can get comfortable. That’s why we designed our new Ford Performance Seats with AGR-accreditation in mind right from day one,” said Michael Janzen, supervisor, Seats Application, Ford of Europe. “Ford Performance engineers spend more time than most in the driving seat, so we know first-hand how important driving position is for both driving fun, and to help make sure you’re not stiff and sore at the end of a journey.”

In addition to the typical forward/backward adjustment and seat backrest angle adjustment that incorporates the race- and rally-inspired integrated headrest, Puma ST occupants can also adjust the base cushion extension and angle to suit their favoured driving position.

Seat height adjustment also features, and can be particularly beneficial for taller drivers, allowing them to comfortably sit in the lower, more upright position often favoured by enthusiast drivers. Four-way lumbar adjustment is controlled electronically from a switch on the seat’s side.

Ford engineers experimented with different foams, linings and structural designs to find the right balance of comfort for road trips and everyday driving, as well as enough support to complement the Puma ST driving experience.

The new seats – also available for Focus ST ² and Fiesta ST ³ models – are finished in Ford’s premium Sensico^® upholstery – a vegan material that replicates the premium look, feel, durability and ease-of-cleaning of leather.