Ford Uncovers Next Chapter for Australia

Ford Australia this week outlined the next chapter of its story at "Ford Uncovered,” a major media, dealer and employee event held in Melbourne — and the team has plenty to be proud of!

It's the first in a series of Ford Uncovered events rolling out across IMG in the coming months. The event in Australia showcased a new wave of multi-energy products and initiatives spanning commercial, performance and adventure vehicle lines, backed by a big ambition: doubling coverage of the Australian market to over 60% within three years, with 90%+ of volume sold to be all-new or significantly refreshed by the end of 2030.

Key product news included the Bronco Basecamp, an adventure SUV powered by Ford's first super hybrid extended-range electrified powertrain, arriving in the second half of 2027; the all-electric Transit City, with customer deliveries starting November 2026; and an Australian-exclusive Mustang Dark Horse with T8-Spec Pack, developed with local motorsport powerhouse Triple Eight Race Engineering, arriving Q4 2026. 

The team also launched Ford Pro locally — bringing vehicles, customisation, finance, service and software into one ecosystem for commercial customers — and announced a new Seven-Year Warranty for all new Ford vehicles serviced through the 180-strong national dealer network.

Building from a position of strength

Ranger has been Australia's best-selling vehicle for three consecutive years and remains number one year-to-date, Everest leads the large SUV segment – both locally developed and engineered vehicles now sold in more than 180 countries. Mustang is also the country's No.1 selling sports car.

Mawal credited the team's local manufacturing and engineering strength — 1,500 Australian employees and $5 billion in local R&D investment over the past decade — as the foundation for growth. "What makes us different is choice – across price points and powertrains – backed by a brand, a commercial ecosystem, and a dealer network others can't match," he said.

Ford Pro strengthens commercial support

Ford Pro brings vehicles, customisation, finance, service and software together for commercial customers, who make up roughly half of all Australian vehicle sales. Ford has been Australia's number two commercial vehicle brand for 13 consecutive years, closing its historical ~21,000-unit gap to the market leader to just 3,400 units year-to-date — and topping the monthly sales charts outright in April and June 2026. 

Local roots, global reach

From inventing the coupe ute in 1934 to engineering Ranger and Everest today, our team's innovation continues to define Ford in Australia. That same spirit now extends to how we source vehicles globally — including new markets like China — to bring customers more choice, faster, without compromising Ford's DNA of driving dynamics and capability.

"The best is still ahead, and our customers will be the ones who benefit," Mawal said. "The next chapter of Ford in Australia is here."

Overheard at Uncovered

And finally, it wasn't just the media taking notes — our own people were just as hyped. From the Bronco Basecamp reveal to the roar of the Mustang Dark Horse, Australia employees were on the ground soaking it all in, and the excitement was impossible to miss. We caught up with a few after the event to get their unfiltered take. 

Here's the word on the floor:

This is just the beginning of Ford's next chapter in Australia — and every one of the ANZ team has a part to play in bringing it to life. Got your own Uncovered moment? We'd love to hear what stood out for you. Drop it in the comments below.