Why Ford Ranger PHEV is a Farmer’s Best Friend

“The Ranger plug-in hybrid is cheaper to buy and operate than the most affordable diesel variant, while it also works very well in everyday work.”

The family-owned company is one of Norway's largest suppliers to the agricultural sector, with deliveries ranging from individual products to completely turnkey barns for all animal species. A nationwide service team ensures that barns and technical solutions function all year round.

In the last ten years, Fjøssystemer has leased more than 200 Ford Ranger pickups. When the Ranger was introduced as a rechargeable hybrid, it was carefully evaluated by both users and those who calculate the total economy and environmental accounts. The conclusion was that it was the best in terms of economy, accessibility and practical use.

“I have driven all Ranger models since 2017. The Ranger plug-in hybrid is by far the best to drive so far,” says Jorulf Dæhlin, sales advisor at Fjøssystemer and also a farmer.

 “We use these pickups  hard, with heavy trailers, lots of equipment and many miles on bad farm roads all year round. Then the car just has to work. After 13,000 km, I have no doubt that this rechargeable hybrid does the job at least as well as the diesel version in agriculture.”

Dæhlin calculates that a Ranger plug-in hybrid covering 50,000 km a year will consume about 1,000 litres less fuel a year than a diesel, savings tens of thousands of kroner per vehicle.

Another advantage is that Ranger plug-in hybrid is quieter than many traditional diesel pickups – especially at low speeds and around farmyards and farm buildings.

“It is easy to underestimate how much a car means when it is your workplace,” he adds. “If you sit behind the wheel for many hours each week, you notice the difference in comfort, noise level and how tired you are when the day is done.”

Another feature that has quickly become popular is Pro Power On Board. The system turns the car into a mobile power source out on the farm or facility. The most powerful version has two 15A outlets on the cargo bed, with 3.45 kW available from each outlet. On many farms, much of the work is done far from the nearest power outlet. The pickup can then be used to power everything from work lights and drills to pressure washers and power tools directly from the cargo bed.

“For us, this is more than a car. It is a work tool that should work in all kinds of conditions, every day. The Ranger plug-in hybrid has the driving comfort of a passenger car, but at the same time the power, accessibility, payload and trailer weight we need in a pickup. When it is also cheaper to buy and has lower consumption, this is the obvious first choice for us,” says Jo Eivind Bergundhaugen.