#What’s New @Lincoln - Our "Lunch Break" Just Got Wild!

#What’s New @Lincoln - Purple Duo, Black Warriors, and Cabin Karaoke! Our "Lunch Break" Just Got Wild!

Jun 22, 2026

As the warm June breeze swept through Nanjing and Shanghai, Lincoln made a stylish debut with three new offerings: the All-New Lincoln Corsair Ziqi Edition and the Lincoln Zephyr Ziji Edition alongside the Lincoln Nautilus Black Warrior SVP Edition. Unsurprisingly, this #What’s New @Lincoln showcase quickly became the most highly anticipated "team-building" event of the day during lunch hour.

Purple Duo in Two Cities, the Excitement Continues

At Nanjing REC, the newly renovated first-floor lobby of the EOB 1 building was transformed into a sleek showroom. Bathed in bright light, the three vehicles stood proud, exuding an undeniable presence.

With a high concentration of engineers among our Nanjing colleagues, their first instinct upon entering was not to whip out their phones. Instead, they leaned in to inspect the trunk’s opening and closing mechanisms, reached out to feel the textures of the interior trim, and shared constructive feedback along the way—the quintessential engineer’s inspection routine.

SYNC Max: Your New "Chat Buddy" is Online

The All-New SYNC Max Lincoln Panoramic Intelligent Connectivity System was another major highlight. Following the latest upgrade, the infotainment system delivers a significant leap in both responsiveness and interaction logic. The most eye-catching feature, however, was the large-language-model-powered voice interaction. Users no longer need to speak precise commands—simply speak naturally, and the system understands, interprets, and responds seamlessly.

This feature sparked immense curiosity, with colleagues lining up to test it out, engaging in casual conversations with the system to see how intelligently it would respond.

Hop In, It's Time to Sing!

In-car karaoke proved to be the most popular interactive experience. Singing with a microphone added a touch of professional stage presence, while the newly introduced mic-less karaoke feature was nothing short of stunning. It enveloped the cabin in sound; once the windows were rolled up, the outside world faded away, leaving only the melody and the singer in perfect harmony.

Neither city was short of vocal talents. Many colleagues brought their entire departments along, crowding around the cars to take turns at the mic. "The moment you step inside, it feels like walking into a mobile live house."

Dressed in Frosted Purple: A Color-Coordinated Rendezvous

The "OOTD Purple Glamour" photo-op encouraged everyone to dress in purple or black to pose with the three vehicles. From outfits, skirts, and accessories to eyeshadow, the color coordination between people and cars transformed the venue into a carefully curated visual exhibition.

Every photograph captured a unique memory, where various shades of purple and black became synonymous with personal taste and individuality.