Ford Vietnam Introduces Ready Set Ford, Expanding The Ranger And Everest Lineup

At Ford Vietnam, we are continuing to put customers at the center of everything we do.

On May 7 in Da Nang, Ford Vietnam introduced Ready Set Ford, our global brand philosophy that reflects how Ford helps customers unlock their potential and feel ready for every journey ahead. Built around three core pillars: Build, Thrill and Adventure - Ready Set Ford connects our products, services and experiences with the real needs of customers in their everyday lives.

The launch also marked the introduction of the latest Ford Ranger and Ford Everest lineup in Vietnam, giving customers more choice across performance, capability, comfort and technology.

The experience was brought to life through three dedicated test drive activities, each designed to highlight the distinct character of the new models.

The new Ranger lineup continues to deliver the strength and versatility customers expect, with options including 2.0L Single Turbo, 2.0L Bi Turbo and 3.0L V6 engines. The Ranger Raptor brings Ford Performance DNA to life with its 3.0L V6 EcoBoost engine, delivering an exhilarating drive experience for customers who seek capability and excitement.

The new Everest expands its appeal as a family SUV designed for confident exploration, now including the 2.3L EcoBoost engine for a smoother, more refined and powerful driving experience.

Alongside the product launch, Ford Vietnam also announced an upgraded standard warranty of 5 years or 150,000 km, together with enhanced service experiences designed to bring customers greater convenience and peace of mind throughout ownership.

This launch represents an important step in how Ford Vietnam is bringing Ready Set Ford to life locally. From building what matters with Ranger, to delivering performance excitement with Ranger Raptor, to enabling more confident adventures with Everest, Ford is helping customers feel ready for work, family and the journeys ahead.

Ready Set Ford.