Ford Announces Seven New Models for Europe Plus Smart Tech to Keep Vans on Roads and Businesses Earning

The new Ranger Super Duty is designed to cope with the most demanding work on earth – emergency services, forestry, mining and military. It delivers a total combined mass (payload + towing) of 8 tonnes and tows up to 4.5 tonnes, boasting a near 2-tonne payload, with heavy-duty suspension, extra underbody protection and high ground clearance direct from the factory.

“European governments and convertors serving the defense industry are increasingly looking for off-the-shelf vehicles that deliver the extreme capabilities required by the military,” Jim said. “Ranger Super Duty is the right vehicle for the job. It’s the most capable Ranger ever built, creating a new heavy-duty truck segment in Europe. It’s available at scale, straight from our factory.”

The Transit City, which made its global debut at last month’s Commercial Vehicle Show, is a new, all-electric van created specifically for fleets operating in dense urban areas. As more cities move toward electric-only zones, the Transit City offers a straightforward and cost-effective way to make the switch. To keep things simple and costs low, it comes in a single high standard specification. Available in three variants, including a chassis cab version for a choice of body conversions, it provides a practical, budget-friendly partner for city-based businesses. Arriving in showrooms later this year. 

Ford also today announces that it will create rally-bred passenger vehicles tailored to Europe. Ford’s new European lineup will deliver multi-energy vehicles where thrill and adventure coexist with control and precision – built to handle the unique challenges of Europe’s alpine passes, cobblestoned streets, and winding roads.

By the end of 2029, Ford will launch five all-new passenger vehicles, made in Europe for Europe including a new member of the global Bronco family – a new multi-energy rugged compact SUV confirmed for production at Ford’s plant in Valencia, Spain, from 2028.

Also coming is a small electric hatch that combines distinct design with Ford’s signature driving dynamics – injecting “race to road” capabilities into the B-segment, plus a dynamic, fully electric small SUV carrying the same rally-bred design language and drive dynamics in an urban-friendly package.

Two additional rally-bred crossover models will complete the new line-up by the end of 2029.

“We are absolutely supportive of Ford’s strategy to go on the offensive in Europe,” said Nicola Gilda, Managing Director, Peoples Automotive Group and Chair of Ford’s European Dealer Council. “Building on the success of Ford Pro, while also tapping into Ford’s racing heritage for the design of the new passenger vehicles – it’s clear that Ford is back to win.”

Partnering for Speed and Scale

Strategic partnerships are central to how Ford competes in Europe, accelerating development, unlocking scale and driving value across both commercial and passenger segments. By combining the expertise, industrial footprint and supply base of Ford and its partners, both gain the efficiency, competitiveness and manufacturing reach needed to win in one of the world's most competitive regions.

“These aren’t just deals. They are strategic levers,” Jim said. “We partner with the best to move with speed and scale, and we obsess over the product to deliver passionate, unmistakably Ford vehicles.”

A Practical Path to Carbon-Free Mobility

Ford has served European drivers and businesses for more than 100 years with cars, trucks and vans they love and improve their lives. Ford is committed to supporting customers on the journey to a zero-emission future, but when emissions targets are decoupled from the reality of consumer demand, the consequences are counterproductive: buyers hold on to older, higher-emission vehicles for longer, and the economics of industrial investment are undermined.

In addition, “Made in Europe” rules must reflect the reality of integrated regional supply chains and the important role of regional partners like Türkiye, Morocco and the UK play in our industrial ecosystem. Excluding or restricting these markets will undermine European competitiveness and will ultimately increase costs for consumers.

What Europe urgently needs is a regulatory framework that aligns targets with consumer choice and provides a realistic, reliable planning horizon. Ford is calling for a customer-first approach:

• Realistic Targets and the Right Charging Infrastructure: CO₂ targets must reflect actual consumer demand and infrastructure reality. Forcing a transition faster than the market can move risks slowing the vehicle renewal rate – a critical factor in reducing emissions.
• A New Path: Legislation must support and encourage electrified technologies such as plug-in hybrids (PHEVs) and extended-range electric vehicles (EREVs), which offer a practical pathway to a fully electric future. These technologies enable families and businesses to begin reducing emissions today, maximising electric kilometres driven while the necessary charging infrastructure is built across Europe.
• Protection for Small Businesses: Around 10 per cent of new vans are electric as businesses struggle with charging infrastructure optimized for passenger vehicles and delays in gaining grid access for depots. Forcing aggressive targets on commercial vehicles acts as a tax on the plumbers, builders, and delivery drivers who power Europe’s economy.

“We don't build vehicles to meet regulatory mandates; we build them for people,” Jim added. “The fastest route to zero emissions is the one customers will actually take. We can accelerate emissions reductions today with hybrid technologies that let customers drive electric whenever they can.”