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On May 26, 2026, the Ford Bronco Amazon Limited Edition was officially launched, with a manufacturer's suggested retail price (MSRP) of RMB 399,800. Alongside the launch, a variety of limited-time purchase benefits have been introduced.
As the flagship representative of the "Hardcore" category within Ford’s "Four Levels of Off-Roading" (Leisure, Exploration, Hardcore, and Racing) product hierarchy, the Ford Bronco has continuously fulfilled Chinese users’ yearning for distant horizons since its entry into the Chinese market. It does so by leveraging its 60-year off-road heritage, motorsport-proven technology, and highly customizable product DNA. As outdoor lifestyles continue to evolve, users' exploration scenarios have expanded from mountains and deserts to river valleys, wetlands, and rainforests. This shift has led to higher expectations for factory-installed wading capabilities, overall vehicle reliability, and personalized self-expression.
The previously released Ford Bronco Everglades Edition, equipped with a signature snorkel, was highly sought after by hardcore off-road enthusiasts for its exclusivity and unmatched, class-leading wading depth. Meanwhile, its highly distinctive design also captured the hearts of aesthetic-driven buyers. The launch of the Ford Bronco Amazon Limited Edition is a direct response to long-standing customer demand, marking the "limited-edition return" of the highly anticipated snorkel-equipped model.
With summer in full swing, customers' desire to connect with nature and explore waterfronts, mountains, and wilderness is stronger than ever. Ford is thrilled to bring this limited-edition model—expertly engineered for wading and dune-bashing—to outdoor enthusiasts, empowering them to explore infinite possibilities!
On the product front, the Ford Bronco Amazon Limited Edition builds upon the legendary, hardcore off-road DNA of the Bronco family, delivering a comprehensive upgrade centered on its factory-installed wading capability.
Equipped with a factory-installed snorkel, the new vehicle boasts an impressive maximum wading depth of 925mm. Fully integrated and systematically calibrated right from the production line, the vehicle features an optimized air intake path, redesigned airbox layout, and reconfigured engine compartment packaging. This ensures stable, reliable air intake performance and power delivery even in the most challenging environments.
Ford Bronco Amazon Limited Edition Equipped with Snorkel, Maximum Fording Depth 925mm
Furthermore, the snorkel intake cover can be manually adjusted forward or backward to seamlessly adapt to both water and sand conditions. Facing forward during wading ensures smooth and unrestricted air intake. Conversely, facing backward in sandy or dusty environments prevents dust and debris from entering the intake system, offering superior protection for the air filter and engine. The design also incorporates three integrated drain holes to further enhance intake safety during river crossings, allowing drivers to confidently navigate both deep wild waters and urban flooded streets.
This factory-certified snorkel not only enhances the vehicle's rugged aesthetic but, being "OEM-fitted," it delivers ultimate peace of mind. The vehicle is 100% road-legal straight from the showroom, sparing owners from the hassle of registering aftermarket modifications or navigating complex annual vehicle inspections. Crucially, the factory-installed snorkel on the Ford Bronco Amazon Limited Edition is fully covered by the manufacturer's warranty. This ensures that customers can enjoy powerful performance, rugged styling, complete legal compliance, and total worry-free ownership.
Since its inception in 1966, the Bronco family has always treated the race course as its ultimate proving ground, continuously honing its hardcore capabilities in the world’s most grueling motorsport events. In the legendary Baja 1000—often dubbed the "Hell of Off-Road Racing"—the Ford Bronco has accumulated an extraordinary 34 class wins to date. By sustaining average speeds of over 100 km/h across a continuous 1,600 km desert course, the Bronco has thoroughly proven the extreme durability and handling of its chassis under punishing conditions. Similarly, in the King of the Hammers—a brutal challenge combining high-speed desert racing and extreme rock crawling—the Bronco has consistently dominated, ranking at the top for five consecutive years and securing multiple championship titles.
The Bronco’s BAJA Mode, Specifically Tuned for High-Speed Crossing
The G.O.A.T.™ system integrates seven drive modes: Normal, Eco, Sport, Slippery, Off-Road, Sand, Rock Crawl, and BAJA Mode. Specifically calibrated for high-speed desert crossing, the exclusive BAJA Mode delivers the exhilarating sensation of “land flight”. The EMOD 4WD System actively distributes torque on demand without delay. With a 4.7:1 final drive ratio and a 3.06:1 torque multiplier, it delivers a massive 23,000 N·m of wheel torque. DANA® electronic-locking front and rear differentials provide 100% mechanical lock-up. Additionally, the front stabilizer bar disconnect can be activated via one-touch at speeds below 32 km/h to maximize suspension articulation. A 45° approach angle, 37° departure angle, 273 mm of ground clearance and 35-inch mud-terrain tires form a formidable physical shield, while the 540° Off-Road Transparent Chassis eliminates blind spots.
Building on this foundation, the Ford Bronco Amazon Limited Edition further enhances its prowess in fording, wetland navigation, and dune bashing. From systematic factory upgrades to the inheritance of racing genes, it stands as a reliable partner ready to conquer the great outdoors.
Full-Series Standard 540° Off-Road Transparent Chassis for the Ford Bronco
