In the heart of Ford’s high-tech New World Headquarters, the Parametric Solutions team — internally known as Parasol — is rewriting the timeline of design. By using advanced visual coding to bridge the gap between engineering and aesthetics, they are turning week-long projects into hour-long breakthroughs.
From the intricate perforation patterns in the Lincoln Navigator to the structural lattices of the latest concept cars, Parasol acts as the "architects of efficiency." Their work allows designers to iterate hundreds of times in the time it used to take to create one, ensuring that the final product isn't just faster to produce, but more precise and artistic than ever before.
Explore the video below to see how technical artistry is opening new horizons for the next generation of Ford and Lincoln vehicles.
