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OSLO, Norway - What started as a snow sculpture outside a winter cabin ended up becoming one of the big Easter stories in Norway – and a phone call from Ford.
When the Dyvesether family built a red, 50s-inspired Ford pickup in snow, the result was covered by several of Norway's largest media outlets during Easter week. Shortly afterwards, Ford Motor Norway got in touch.
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“At first, I thought it was an April Fool's joke. Then the lady on the other end introduced herself as the information director at Ford Motor Norway.
She said that they had seen the story about our snow pickup on TV2.no, and that they wanted to lend us a real pickup, an electric F-150 Lightning, for a month, completely free of charge,” says Katja Dyvesether.
For many Norwegians, it is a firm tradition to spend the Easter holidays in cabins in snowy mountain areas, where the days are often spent outdoors.
In recent years, building large snow sculptures has also become a regular part of the Easter holidays in many places.
Families build everything from snowmen and castles to sofas and detailed figures in snow.
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For the Dyvesether family, snow building has become an annual tradition when they are at their cabin in Sjusjøen, close to the town of Lillehammer – which hosted the Winter Olympics in 1994. This year they chose to build a classic Ford pickup truck inspired by the 1950s, painted red and with LED lights in the front.
For many Norwegians, it is a firm tradition to spend the Easter holidays in cabins in snowy mountain areas, where the days are often spent outdoors.
In recent years, building large snow sculptures has also become a regular part of the Easter holidays in many places. Families build everything from snowmen and castles to sofas and detailed figures in snow.
For the Dyvesether family, snow building has become an annual tradition when they are at their cabin in Sjusjøen, close to the town of Lillehammer – which hosted the Winter Olympics in 1994.
This year they chose to build a classic Ford pickup truck inspired by the 1950s, painted red and with LED lights in the front.
“We always start by making a huge snow pile, and then we shape it from there. We are very careful. We use saws, trowels and knives to get all the details in place. We have also installed LED lights in the front. It makes it look a bit real when it gets dark,” adds Katja.
When Anne Sønsteby, Director of Information at Ford Motor Norway, read the story, she decided to do something extra for the family behind the snow sculpture.
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“I read the story at the cabin and thought that here we have to come up with something nice for the construction crew,” Anne said. “It's great to see an extended family spending Easter together on creative outdoor activities. In a time when many people spend a lot of time in front of screens, it's extra nice to have stories like this.
“Snow sculptures require little equipment, but a lot of time, precision and cooperation. In this case, it also ended up with something far more unexpected than usual - a real Ford pickup in the driveway.”
