This week, the Ford Pro team and I are in Indianapolis for Work Truck Week. It’s where the industry comes to compare notes on what’s next and where we come to listen closely to what fleets need right now. The Ford Pro team is here in force, meeting with our customers, upfit partners, and dealers.
More than 500 businesses are here, including the people who build, move, and power communities across the nation. These businesses make up the backbone of the U.S. economy, and many are already customers who count on Ford Pro to keep their operations running.
Ford Pro owns over 42% of the commercial vehicle market, roughly the size of our two largest competitors combined. That leadership comes with a responsibility to stay grounded in customer truth. We understand this work is physically demanding and often starts hours before ours.
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Alicia Boler Davis, President, Ford Pro
These businesses are here to learn about innovations in vehicles and software that can help them work better and smarter. And you can hear the priorities clearly in conversation: more uptime, safer operations, and less time spent on routine work.
Fleet managers we surveyed believe AI can help them reduce the time they spend on daily administrative tasks by 40% or more. We agree. This week, we unveiled the new Ford Pro AI tool to help make their tough jobs a little easier. Ford Pro AI is an intelligent fleet assistant that takes the millions of data points our customers’ vehicles can generate — from seat belt clicks to vehicle health signals — and turns them into insights they can act on.
We’re building a software ecosystem
Customers are already tapping into the benefits of data through Ford Pro Telematics Software. It helps them efficiently monitor the use and health of their vehicles, which, for some of our customers, number in the hundreds or even thousands.
With Ford Pro Telematics Software, our customers are already using data from vehicle components, sensors, dashcams, and EV chargers to get more uptime, more efficiency, and overall cost savings.
But some of our customers told us they could use more help. In a recent survey, fleet managers told us they devote 23 hours a week on average to everything from driver management to vehicle health monitoring, service scheduling, and tracking costs.
Ford Pro AI is built to extend human capability, not replace it, by bringing responsible, fleet-specific intelligence to help solve real-world problems.
For example, if a fleet manager asks Ford Pro AI for recommendations to help reduce fuel costs or identify which vehicles need service this month, it will crunch data from fleet vehicles and translate it into actionable steps. This can reduce the time it would usually take them on day-to-day tasks from a few hours down to minutes.
Why our innovation matters to Ford
Earlier this year at the Consumer Electronics Show (CES), Ford shared its vision for the AI experiences we’re building for our customers. Ford Pro AI is the next step on that journey.
This innovation supports our software ecosystem, where Ford Pro paid software subscriptions grew by 30% in 2025. With over 840,000 paid subscriptions, this is a significant driver of Ford’s overall growth, and we expect Ford Pro AI to contribute to new subscriptions as well.
We’ll continue advancing our software capabilities, listening to customers about what they need from their vehicles.
We’re matching that software momentum with hardware capability. At Work Truck Week, we also previewed the 2027 Super Duty lineup, introducing expanded off-road capabilities and premium interior choices for heavy-duty chassis cabs, all based on direct customer feedback.
Whether it's new tools or new trucks, these announcements show Ford Pro is listening to customers, delivering what they need, and driving business success for Ford.
