点击链接 阅读中文版《满电、升舱、去躺平，一杯“带薪咖啡”，解锁“春日悦己”模式🏕》
Feeling the call of the spring breeze? Has your inner office worker already escaped the confines of the stuffy conference room and wandered off into the great outdoors?
To help everyone catch a breath of fresh "outdoor oxygen" between work tasks, the #What’s New! Ford Bronco Basecamp has officially launched its spring campaign.
On March 6th, the Ford Bronco Basecamp made a surprise landing at Shanghai B-Link. With its classic "boxy" silhouette, rugged lines, and heritage Bronco design elements—all paired with fresh new body colors—it instantly shattered the monotony of the office park, transforming the corporate plaza into a vibrant spring campsite.
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The Ford Bronco Basecamp at the B-link Square, Yangpu District, Shanghai
If their first impression is "cool and commanding," the real-world skills showcased by these two all-terrain camping SUVs had everyone exclaiming, "They really know how to live!"
Whether you're exploring the extended-range or the pure-electric version, both offer an immersive experience: a one-touch reclining lounge seat, a spacious, practical trunk, a multifunctional tailgate that doubles as a wilderness kitchen, and a pop-up roof that ensures ample headroom.
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But the absolute crowd-puller and line-generator of the event was the Tailgate Energy-Replenishment Coffee Booth!
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Instead of merely reciting specifications, the electrified boxy SUV demonstrated true "outdoor power freedom" through its 6kW Vehicle-to-Load (V2L) function. It seamlessly powered a commercial-grade espresso machine right on site, turning the Bronco Basecamp into a mobile café.
Accompanied by the rich aroma of freshly ground beans, steaming cups of coffee were handed out to the crowd, instantly washing away a week's worth of workplace fatigue.
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The multi-functional tailgate transforms into a wilderness kitchen during camping, making meal prep incredibly convenient.
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The front trunk (frunk) of the fully electric Ford Bronco Basecamp takes storage space to the next level.
This wasn't just a new car showcase; coinciding with International Women's Day, it was a spring special meticulously crafted for the women of Ford.
It serves as a tribute to all women, wishing them the power to take the driver's seat in their own lives and navigate effortlessly, no matter the field or the mode they are in.
At the event, attendees grabbed fun handheld props with slogans like "Corporate soul hibernating, off-road soul awakened" to snap photos with the Bronco Basecamp, capturing their "first beautiful shot of spring."
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While the offline photo ops were in full swing, the online "First Spring Camping Livestream" featuring three exceptional Ford women also kicked off.
Viewers joined them for a spring urban cruise with the Bronco Basecamp, listening to product experts detail the ingenious thoughts behind its development.
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Set in a realistic outdoor campsite built around the Bronco Basecamp, a "Women of Ford" roundtable discussion unfolded. Several female Ford engineers and marketing experts gathered around a stove to boil tea. They discussed the boundaries between work and life—from urban commuting to wilderness camping—perfectly interpreting the core female spirit of "daring to set off, daring to take control." Colleagues in Shanghai, Nanjing, and Chongqing tuned into the livestream together, sharing a delightful afternoon tea.
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Ford ladies working far away in Chongqing also kicked off their own spring camping trip
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At Nanjing REC, a uniquely charming "Intangible Cultural Heritage: Song Brocade" handicraft event cleverly blended hardcore automotive engineering with traditional Eastern aesthetics.
Guided by a professional artisan, participants temporarily set aside their laptops, picked up needles and thread, and immersed themselves in the charm of Song Brocade, a national intangible cultural heritage.
Soon, exquisite Song Brocade cylindrical clutches—featuring dark green and profound black backgrounds embroidered with cranes, auspicious clouds, and flowers—were born in their hands. This perfectly showcased the versatile charm of Ford women: capable of being fierce yet elegant, with a heart as bold as a tiger that still pauses to sniff the roses.
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"Although our daily work is filled with rigorous data and rational engineering logic, we also need to awaken and cultivate our aesthetic cells during our busy schedules to perceive the subtleties and beauty in life," aptly noted Barclay Wu, Chairman of the FMeT Union.
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A big thank you to the HR Department, PR Department, the Union, Women of Ford, and our friends at the Sales Company for their incredible collaborative efforts!
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#NewArrival! The Ford Bronco Basecamp will also be arriving at Nanjing REC in the coming days. We welcome everyone to come and experience it firsthand!
Whether it's a piping hot cup of tailgate coffee or a cozy campsite gathering, this is just the tip of the iceberg of the Bronco Basecamp's "fun and wild" capabilities.
Born for nature, the true charm of this off-road weapon lies in personally grabbing the steering wheel and conquering the unknown ahead.
All the groundwork we've laid is to welcome the upcoming main event—the "Ford Bronco Basecamp" Dynamic Test Drive Experience!
From city streets to the wild outdoors, it’s up to you to unlock the hardcore capabilities of this "All-Terrain Camping SUV." Get ready to pack your passion and desire for exploration, and hit the road with the Ford Bronco Basecamp. Turn the KPIs in your rearview mirror into passing scenery at any time!
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