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Enhanced Puma Gen-E Now Available with Increased Range

Mar 05, 2026
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    Popular Puma Gen-E now even better with increased electric range and availability of BlueCruise,
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COLOGNE, Germany – Ford today announced significant enhancements to the Puma and the all-electric Puma Gen-E, delivering advanced technology, greater efficiency, and a more refined design.

The upgraded models build on the qualities that made Puma Ford’s best-selling vehicle in Europe in 2025, and Puma Gen-E the best-selling electric vehicle in the UK so far in 2026.

“The love we’ve seen for our Puma and Puma Gen-E across Europe is all the proof we need that we got the formula just right,” said Christian Weingaertner, general manager, passenger vehicles, Ford Europe. “Now we’re adding even more attractive features into the mix. With our BlueCruise hands-free highway driving system, we are making our advanced technologies more accessible and delivering a premium tech experience to the small-car segment.”

Puma Gen-E now offers up to 417 km driving range thanks to an optimised battery design. And, both Puma and Puma Gen-E are also available with BlueCruise technology that allows “hands-off, eyes-on” driving on designated highways.

The enhanced Puma also benefits from an upgrade to the B&O Premium Audio system. Standard on Puma ST-Line X, Puma ST Powershift and Puma Gen-E Premium, the system’s power has been increased to 650 W, featuring higher-specification “midwoofers” in the front doors for superior sound reproduction.

Premium Connectivity is also now available on all Puma models, allowing customers to access streaming services, games, and karaoke features directly through the vehicle’s interface. Connected Navigation, which uses cloud-based data to help drivers avoid congestion, is also available, with both services available as a One-Time Purchase, monthly or annual plans.

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    Kuga and Puma BlueCruise Editions are new additions to the Ford Collection, featuring exclusive design elements and an enhanced specification
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Customers also have a broader choice of exterior colours, with Cactus Grey added to the Puma Gen-E’s colour palette while the eye-catching Electric Yellow is now also available on Puma.

Ford today also announced subscription-free BlueCruise Editions of Puma and Kuga, too. Available to order now, the new BlueCruise Editions are distinguished by unique design touches inside and out.

Exclusive Vapor Blue exterior paint is complemented by a black-painted roof and black mirror caps, with unique black-painted alloy wheels – 18-inch for Puma and 19-inch for Kuga. Inside, the theme is continued with embossed seat inserts and interior detailing in a fresh Nordic Blue.

To further enhance the ownership experience, Connected Navigation is included subscription-free. The system utilises cloud-based data to provide real-time traffic updates, helping drivers to stay ahead of congestion and arrive at their destinations more efficiently.

Kuga BlueCruise Edition is available as a plug-in hybrid (PHEV), full hybrid (HEV) or EcoBoost petrol with automatic transmission. On Puma, the BlueCruise Edition is available as an EcoBoost petrol with automatic transmission and the all-electric Puma Gen-E.