“While designing the Bronco RTR, we used Hyper Lime to communicate excitement and performance,” Lindsay said. “From the exterior to the driver’s seat, we wanted that color and vibe to be seen and physically felt. When you reach for the seatbelt or adjust the A/C vent, you are reminded that we engineered this product to have fun and do cool stuff. And it’s always ready to rock.”
For the cabin, we took the functional design and usability customers expect in a Bronco and paired it with the vibrant touches that differentiate the Bronco RTR exterior to make sure that every commute reminds you of weekends off the map.
And we did that by extending RTR's signature Hyper Lime to specific parts of the cabin in ways that feel intentional and alive. You see it in the unique seatbelts, in the stitching, in the grab handles, and in the instrument panel accents. Those elements are more than pops of color. They create rhythm and identity throughout the interior and give the vehicle a sense of attitude the moment you climb in.
At the same time, I love the subtle details that reward a second look. Embossed RTR logos on the seatbacks add a crafted, premium touch, while topographical graphics across the dash connect the interior to the exterior and, in turn, Bronco’s off-road DNA. Even the digital experience was designed to feel personal, with a Bronco RTR-specific welcome and startup screen that sets the tone before the drive even begins.
