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COLOGNE, Germany – Ford is redefining the driving experience for SUV customers across Europe by introducing BlueCruise hands-free driving technology to the new model year Ford Kuga.
BlueCruise was the first system of its kind to receive regulatory approval in Europe when it debuted on the Ford Mustang Mach-E in 2023. Now, BlueCruise is set to bring a new level of comfort and convenience to one of Europe’s most popular family vehicles.
BlueCruise joins Kuga’s extensive suite of advanced driver assistance systems (ADAS) from April this year – making the cutting-edge semi-autonomous technology accessible to even more drivers.
These systems – alongside a wide range of powertrains including plug-in hybrid (PHEV), full hybrid (HEV) and efficient EcoBoost petrol engines that continue to provide options for every customer – have made Kuga a hit with SUV drivers across the region.
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The upgraded Kuga also introduces an enhanced specification for the B&O Premium Audio system to deliver even better sound reproduction, as well as a Premium Connectivity option that allows customers to experience music, videos and entertainment through a number of popular streaming services.
“The Kuga has always been about offering our customers the best possible balance of style, capability, and technology,” said Christian Weingaertner, general manager, passenger vehicles, Ford Europe. “By bringing BlueCruise to the Kuga, one of our most popular vehicles, we are making our leading technology accessible to many more customers so that they can enjoy the benefits of hands-free highway driving whether it’s on their daily commutes or longer journeys.”
Building on the capabilities of Kuga’s Intelligent Adaptive Cruise Control (IACC), BlueCruise actively manages steering, acceleration, braking, and lane positioning. The system maintains a safe distance from other vehicles and can operate at highway speeds as well as in demanding stop-and-go traffic. By reducing the need for constant steering inputs, BlueCruise can contribute to reduced driver fatigue, helping owners arrive at their destinations feeling more refreshed.
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The introduction of BlueCruise complements the Kuga’s high-tech interior, which features Ford’s SYNC 4 infotainment system with Alexa Built-in. For those who use their SUV for towing, the Kuga also offers Trailer Tow Navigation, which can calculate routes based on the size and weight of the trailer to avoid narrow roads or low bridges.
BlueCruise is available on new model year Kugas with automatic transmissions starting this April. The technology comes as part of the Driver Assistance Pack, which is standard on the premium ST-Line X and Active X series, and available as an option for Titanium and ST-Line models.
Recognising that different drivers have different needs, Ford is offering flexible ways to access the technology. A one-time purchase enables BlueCruise without further payment for years of access, or monthly and annual plans are available for customers who want to trial the system or those who only require hands-free capability for specific times of the year, such as summer holidays or frequent business travel. All BlueCruise-capable Kugas can benefit from a three-month trial period.