Ford Vietnam Launches Hue Ford as The First Ford Signature 2.0 Dealership in Vietnam (and Ford’s International Markets Group)

Hue, Vietnam, Feb 5, 2026 — Ford Vietnam today announced the official launch of Hue Ford, its 43rd authorized dealership, which commenced operations in December 2025. Located in Thanh Thuy Ward, Hue, the 4,000-square-meter facility is the first dealership in Vietnam and Ford’s International Markets Group (IMG) to adopt Ford Signature 2.0, Ford’s new global standard designed to enhance the customer experience.

Ford Signature 2.0 was developed in collaboration with Ford’s international dealer network to support a more flexible, personalized and seamless customer journey, bridging digital and in-dealership experiences. The standard is anchored by four core principles:

Hospitality First, Sales Anywhere, Operations Excellence, and Discover Ford.

Hue Ford features an open, modern showroom for customers to explore Ford’s lineup, including Ranger, Everest, Territory and Transit, along with a service workshop equipped with advanced diagnostic and repair technologies aligned with Ford’s global standards and optimized processes aimed at improving convenience and reducing waiting times.

“With the launch of Hue Ford, Ford Vietnam continues to reinforce our customer-centric approach and our commitment to continuous innovation to deliver better experiences for our customers,” said Ruchik Shah, Managing Director, Ford Vietnam. “Hue Ford is expected to become a trusted destination for customers in Hue and the North Central region.”

Ford Vietnam said the milestone underscores its long-term commitment in Vietnam and marks the start of a broader roadmap to upgrade its dealership network nationwide in line with the new global standard.