Ford Philippines Expands Nationwide Retail Presence With Mobile Showroom

MANILA, Philippines, 26 January 2026 – Ford Philippines is expanding its retail presence nationwide by deploying its first-ever mobile showroom in strategic locations not typically covered by a Ford dealership to serve more customers.

The showroom on-the-go is part of Ford’s commitment in deepening customer engagement by meeting customers where they are and giving them access to a Ford showroom experience. It is designed to make it easier for customers in high-traffic and high-growth areas—especially those without a nearby Ford dealership—to explore the latest Ford vehicles, speak with product experts, take a test drive, and avail of exclusive offers.

Ford’s mobile showroom made its first stop at 21 Hundred Café in Balanga City, Bataan last January 26, 2026 to February 2, 2026 in partnership with Ford Subic.

“This mobile showroom is the first-ever activation of its kind for Ford Philippines—an innovative step forward in how we create curated customer experiences in high-growth urban areas,” said Mark Parulan, Marketing Director, Ford Philippines. “By bringing the Ford showroom experience directly to communities like Bataan, we’re making it more convenient for customers to discover our vehicles, engage with our team, and feel confident about choosing Ford.”

Pulling the mobile showroom is the reliable and capable Ford Ranger proving its towing capacity. The mobile showroom trailer weights over 2.5 tons, with the Ranger pulling it effortlessly from one location to another.

Exclusive offers and test drive perks

Customers who reserved any Ford vehicle during the event enjoyed exclusive offers, including P1,000 worth of gift certificates from 21 Hundred Café, an additional P10,000 cash discount, a full tank of gas, and a Zoobic Safari Pass with overnight accommodation for two. Customers who participated in a test drive also received exclusive Ford merchandise, making the on-ground experience even more rewarding.

With Bataan as its first stop, the Ford mobile showroom underscores Ford Philippines’ continued focus on innovation, accessibility, and customer-first experiences—bringing the brand closer to more Filipinos through engaging, community-based activations.

Ford Philippines will roll out the mobile showroom in more areas in the country throughout the year. For the exact dates and venues, customers can visit the Ford Philippines website or its social media pages.