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Two honors recognize Ford Vietnam’s commitment to meaningful customer experiences, from bringing Ready Set Ford to life to making electric-vehicle ownership more convenient.
Ford Vietnam received two recognitions at the Better Choice Awards 2026, held in Hanoi on October 4. Ready Set Ford and the charging collaboration between Tasco Auto, Ford and VETC were both named among the Top 5 Automotive Events of 2026.
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The annual awards celebrate products, services and initiatives that translate innovation into practical value for consumers. For Ford Vietnam, the recognition highlights a shared focus across both initiatives: helping customers explore new possibilities with greater confidence.
Bringing Ready Set Ford to Life
The B1.6 product launch in Da Nang in May 2026 introduced the upgraded Ranger and Everest lineup while bringing the spirit of Ready Set Ford to life. It connected the vehicles’ capabilities with the aspirations of the people who drive them, whether building a business, seeking adventure, or pursuing a personal passion.
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Built around Build, Thrill and Adventure, Ready Set Ford puts customers at the center of the story. The launch demonstrated how Ford’s vehicles, technologies and services can help them take on new challenges and pursue what matters most.
Making Electric Ownership More Convenient
The recognition also highlights Ford Vietnam’s collaboration with Tasco Auto and VETC to expand charging access and make electric-vehicle ownership more convenient, including for Mustang Mach-E customers.
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By combining charging infrastructure with digital services through the VETC application, the partnership enables customers to find charging stations, check availability and make cashless payments. It extends Ford’s customer commitment beyond the vehicle, addressing practical needs throughout the ownership experience.
Recognizing the People Behind the Progress
Both of these honors reflect the dedication and collaboration of the employees, dealers and partners who brought these initiatives to life, supported by colleagues across the IMG Market Groups.
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As Ford Vietnam builds on this momentum, the team remains focused on turning innovation into experiences that make a meaningful difference for customers and help them be ready for whatever comes next.
