Where Mekong Life and Ford Capability Move as One

Ford Test Drive Day – Mekong Delta (Cần Thơ & An Giang | Dec 20–21, 2025)

Ford Vietnam brought our hands-on driving experience to the Mekong Delta with a clear goal: build trust through real experience, strengthen local connection, and promote safer, more confident mobility for customers in the region. Across two days in Cần Thơ and An Giang, the Ford Test Drive blended test drives, expert guidance, and community-led cultural touchpoints—positioning Ford as a natural part of everyday Mekong life, from family travel to business operations and daily utility.

What guests experienced

Participants explored Ford’s lineup through:

· Guided test-drive routes that helped customers feel vehicle confidence on real road conditions

• Lifestyle-integrated showcases linking Ford features to local needs and routines
• Expert sharing sessions with practical safe-driving and usage insights
• Community and cultural activities that made the experience familiar, welcoming, and locally relevant

Vehicles featured include Ranger, Ranger Raptor, Everest, and Territory—each delivering a distinct driving character while reinforcing Ford’s core strengths: capability, comfort, and control.

Social responsibility, expressed through responsible mobility

While this was a sales-driving activation, it also reflected Ford’s social responsibility in a practical way: bringing knowledge and support closer to customers. A structured, well-guided test drive helps people make informed decisions—understanding safety features, handling, and everyday usability before they buy. In regions where mobility is closely tied to work and family life, enabling safer and more confident choices provides a meaningful impact.

Results at a glance

• Attendance exceeded expectations: 200 guests in Cần Thơ and 180 in An Giang (vs. 120–150 target per day)
• As of early Jan 2026: 44 media/social coverages/posts and 1,109,620 engagements reported

We don’t just bring vehicles to a region—we build relationships in it. By showing up in the Mekong Delta with hands-on experiences, local relevance, and responsible guidance, Ford continues to earn trust the right way: through capability people can feel, and commitment people can count on.