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Drive Hard, Give More: Ford Ranger Experience – Cao Bằng

Jan 07, 2026

Cao Bằng (Dec 11–13, 2025)

From Hanoi to Cao Bằng and back, the Ford Ranger Experience was designed to be more than just a driving route. Over the span of three days (Dec 11–13, 2025), a convoy of Ford Ranger vehicles completed an approximately 800 km round trip, covering urban streets, highways, mountain passes, rocky sections, and water crossings—real conditions that reflect how Ranger is used across Vietnam, while reinforcing Ford Vietnam’s commitment to social responsibility by delivering practical support to communities that need it most.

A Ranger Lifestyle journey—built on capability and community

The program welcomed 16 guests representing the media, content creators, and the pickup communities. The shared experience emphasized what “Ranger lifestyle” looks like in practice: preparedness, convoy coordination, and the confidence to keep moving when terrain and weather become unpredictable. Across long driving days, the journey tested not only the vehicle’s capability, but also the group’s discipline and teamwork—key elements of how Ranger owners travel, explore, and support one another on the road.

Ranger Spirit: Connecting with place and culture

Along the route, participants engaged with local landscapes and everyday life in Cao Bằng, deepening the trip beyond mileage and checkpoints. The experience highlighted the region’s distinctive natural scenery and cultural character, reinforcing the idea that a Ranger journey is about discovering Vietnam with authenticity while staying close to the road, the people, and the moment.

Ranger Care: CSR with practical, local impact

At the center of this trip was community support, turning Ranger’s capability into contribution.

First stop: Trà Lĩnh province

Ford Vietnam delivered emergency readiness equipment to local authorities, including:

  • rescue boats
  • life jackets
  • life rafts

Second stop: Cà Lò hamlet (Khánh Xuân commune, Bảo Lạc district)

In a remote border community facing significant infrastructure limitations, Ford Vietnam provided support aligned to essential needs, including:

  • daily necessities for households
  • seeds to support cultivation
  • plastic buckets for water carrying
  • blankets and warm clothing
  • school supplies (notebooks, pens) and a drum for the local school point

What this means for us at Ford

This journey brought two pillars together—Ranger Spirit and Ranger Care—under one clear idea: “Drive Hard, Give More.” The Cao Bằng trip demonstrated how Ford Vietnam shows up with purpose: combining real-world product experience with meaningful social responsibility and reinforcing Ranger as a symbol of strength that carries practical value wherever it goes.