Here’s the Latest Ford to Scale New Heights

Working in Ford of France's communications team, I'm lucky enough to experience many memorable moments. Just the other week, one stood out: watching our Ford Puma Gen-E literally reach new heights. It was a sight to behold.

The initial spark of an idea was to have our electric Puma majestically overlook Rouen, perched on the rooftop terrace of a Le Rouef restaurant. Getting it up there, though? That was the real challenge. This wasn't just about a cool photo op; it was about showcasing the Puma Gen-E's innovative spirit in a truly unforgettable way.

We teamed up with some incredibly skilled crane operators. Before the big day, we spent a lot of time figuring out the Puma's suspension and the perfect lifting axis. When the moment finally arrived, the initial lift went off without a hitch, which definitely helped calm my nerves. The really nervous bit came near the top, trying to thread the vehicle through that narrow gap between the building's roof and the hand railing. With the crane almost fully extended, it looked quite perilous to me, but the team seemed confident.

In the end, we had to significantly shorten the ropes holding the Puma to allow both the crane arm and the car to squeeze through. When those Puma Gen-E tyres finally touched down on the rooftop, I think you could hear a collective sigh of relief all the way across Rouen!

Once it was up there, especially during the French press tests we hosted, we seized the opportunity to show off the GigaBox and the Puma Gen-E's impressive boot capacity. It was genuinely fun to watch journalists and content creators play a kind of puzzle game with all sorts of accessories, demonstrating just how much the Puma Gen-E can swallow. It brought home the sheer practicality of this car in such a clear, tangible way – something I'm always eager to highlight when we talk about our vehicles. It's not just about the electric drive; it's about how seamlessly the Ford Puma Gen-E fits into your everyday life.

Naturally, we wanted to capture every single moment, so we made sure to do a full drone shoot of this incredible ascent. I hope you enjoy watching it as much as we enjoyed making it happen – seeing our vision literally elevated certainly gave me a huge sense of satisfaction.

This isn’t the first time Ford vehicles have found themselves in high places either.This isn’t the first time Ford vehicles have found themselves in high places either.

Celine Armitage is the chief press officer for our Ford of France communications team