Fords to the Fjords as Norway Celebrates Transit’s 60th Anniversary

In Norway, Transit has been popular with van operators for many years. As recently as last year, it was the best-selling model in both the 1-ton and 2-ton segments. In total, nearly 100,000 Transits have been sold in Norway since its launch 60 years ago.

“We invited media on a scenic press tour that went through fjords and hills with a stop at the traditional Hadeland Glassverks where they blow glass, and lunch by the beautiful Randsfjord, before ending at the historic Hurdal Verk with an anniversary dinner and Transit quiz,” explains Anne Sønsteby, Communications and PA Manager for Ford Norway.

“The setting for the celebration could not have been better. In glorious Norwegian summer weather, the journalists got to experience Norwegian nature at its most beautiful, while during a long day they got to try out most of our new commercial vehicles.”

Among the pickup highlights of the trip were test drives of the new Ranger plug-in hybrid, Ranger MS-RT and the ever-popular electric pickup F-150 Lightning. In the first half of 2025, Ford in Norway had a market share of a full 55 per cent in the pickup market.

“Our electrified portfolio is becoming increasingly attractive and is hitting the Norwegian market very well,” Sønsteby adds. “The most exciting thing is that some of our electrified vehicles such as the Ranger plug-in hybrid and the E-Transit Custom with all-wheel drive are not yet visible in the registration statistics. Interest in both models is already high.”

In the first half of 2025, Ford Pro increased its market share in Norway by a full 12 per cent, strengthening its position as the country’s second largest commercial vehicle brand.