DUNTON, UK – A lack of expertise in how to make good use of a vehicle or fleet’s data – particularly acute among small businesses – and security concerns are the key findings of a significant new report commissioned by Ford Pro.
“Closing the Commercial Vehicle Data Gap” was commissioned to better understand customer behaviour and attitudes towards vehicle data, based on a survey of 3,000 van drivers and 150 fleet managers across Europe and the US. It highlights three areas of concern:
- Value: 46 per cent of van drivers and 25 per cent of fleet managers do not make daily use of vehicle health data – to schedule an urgent service for example – despite it being their main priority during day-to-day operations
- Education: less than a third of van drivers (32 per cent) and just over half of fleet managers (57 per cent) know “a lot” about how their data can help save time and money, falling to 10 per cent for small businesses
- Data Privacy: This is a concern for 94 per cent of drivers and 97 per cent of managers across Europe and the US
“Connected vehicle data is the lifeblood of commercial vehicle efficiency. Like a fitness tracker for your fleet, it helps optimise vehicle and driver performance by providing both real-time updates and cumulative data for deeper analysis and richer insight,” said Hans Schep, general manager, Ford Pro, Europe.
