
This National Relaxation Day, Lincoln invites drivers to pause, breathe, and embrace a moment of calm—right from the driver’s seat. Stress is an increasingly common passenger in our daily lives. A recent Wakefield Research survey1 commissioned by Lincoln found that 53 percent of Americans struggle to find a suitable place to unwind, making relaxation a real challenge.
Recognizing this, Lincoln saw an opportunity to offer more than just a transportation solution; the brand aims to transform the cabin experience and bring sanctuary moments to life for drivers. Lincoln Rejuvenate, a multi-sensory in-vehicle experience available exclusively in the all-new 2025 Lincoln Navigator and on select trims of 2025 Nautilus, is more than just a high-tech perk.
Calandra Berry and Justine Nestorowich, two Lincoln Vehicle Harmony Engineers behind its development, partnered with Purdue University to see if the feature truly delivers on its promise. The project, called The Science of Rejuvenate, studied how the experience impacts stress reduction.
“We wanted to see the proof in the pudding,” said Nestorowich, “and to have data from an engineering research study that validates the benefits of using Lincoln Rejuvenate.”