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Ford Vietnam has officially launched the new generation of Territory, marking the next step for one of the country’s most successful SUVs.
Since its introduction in 2022, Territory has been a breakthrough for Ford — opening a new segment and quickly setting sales records. In less than three years, nearly 24,000 customers have chosen Territory, confirming its strong appeal to modern Vietnamese families.
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At the launch event, Ms. Yukontorn Wisadkosin, President of Ford ASEAN & Asia Pacific Distributor Markets, highlighted the vehicle’s success and the decision to build further on that momentum. “We have continued to listen to our customers, always working on better designs, technologies, and capabilities. Customers appreciated the current Territory, and we believe they will love this one even more,” she said.
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Joining her on stage, Mr. Stuart Hobart, Product Development Manager, Ford IMG, reinforced how Territory is designed to fit perfectly into everyday life in Vietnam. He remarked: “Meet the new Ford Territory — your partner for city commutes, family adventures, and everything in between… The new Territory is ready for Vietnam and ready for you!”
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The launch in Vietnam was more than a reveal of a refreshed model — it showcased how Ford continues to respond to customer insights and strengthen its presence in one of Asia’s most dynamic markets. Territory’s modern design, connected features, and enhanced capabilities are all aimed at meeting the needs of Vietnam’s young, fast-growing customer base.
By bringing forward the new Territory, Ford Vietnam is reinforcing its strategy of delivering vehicles that are practical, inspiring, and aligned with customer expectations. The successful launch event in Hanoi was a strong signal of confidence — both in the Territory as a product and in Vietnam as a market where Ford continues to grow.
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