
In an exciting initiative launched in June 2025, Ford rolled out the "Ford Territory Weekend Test Drives" exclusively for its valued Ford Insiders from both Silverton and Struandale Plant. This unique initiative offered the select group the chance to experience the Ford Territory firsthand, immersing themselves in its features and capabilities over an extended weekend period.
From 20 June 2025 to 14 July 2025, twelve (12) enthusiastic Ford Insiders, 8 from the Silverton Plant and 4 from the Struandale Plant, eagerly booked their slots, taking the Ford Territory out for a spin and truly putting it to the test. These participants didn't just drive; they embarked on mini-adventures, exploring scenic routes, tackling daily commutes, and enjoying quality time with family and friends – all from behind the wheel of the stylish and versatile Territory.
The initiative truly came alive on social media, with each Insider sharing their authentic experiences, captivating photos, and engaging videos. From showcasing the Territory's spacious interior perfect for family outings to highlighting its advanced technology on road trips, the Insiders' posts generated a fantastic buzz, offering genuine, user-generated content that resonated far and wide. It was a fantastic opportunity for Ford to have their Insiders become true ambassadors, sharing their unfiltered excitement and helping showcase the Ford Territory's everyday appeal and weekend spirit!
This presentation will feature a selection of these engaging social media posts directly from some of the Ford Insiders themselves.