
Ford Philippines officially entered the era of electrification with the back-to-back launches of the New Territory Hybrid and the All-New Mustang Mach-E in the market, reinforcing its position in the electrified vehicle segment.
Dubbed as ‘Power Your Journey’, the event celebrated Ford Philippines’ latest milestone as it kicked off its electrification journey, responding to the growing clamor and anticipation from the growing Ford enthusiast community in the country.
Over 400 media, dealers, employees, influence partners, content creators and business partners attended the launch, with a number of attendees getting the opportunity to test drive the New Territory Hybrid for the first time.
Ford IMG product development general manager Ziyad Dallalah was the launch’s subject matter expert (SME), providing insightful information about the two vehicles that boost Ford’s credibility in the segment. Dallalah joined Ford Philippines managing director Pedro Simoes in leading the launch festivities.
The launch eventually opened to the public for two days, allowing motoring enthusiasts, consumers, and the community in general to see the newly launched vehicles up close and personal.
New Territory Hybrid
The New Territory Hybrid blends efficient performance, bolder design, advanced technology, and driver-assist features to meet the needs of today’s customers.
“The Territory has been an important product for us since we launched it in 2020. Bringing in the newest hybrid variant is an important step for us as the market demand for electrified vehicles continues to grow,” said Simoes. “The Territory Hybrid builds on the strength of our popular SUV with a hybrid system that is refined and responsive. This is the kind of practical mobility innovation Filipino customers today are looking for, and we are ready to deliver it.”
The Territory Hybrid offers a smart and seamless driving experience without requiring changes to daily driving behavior. Unlike plug-in hybrid vehicles, the Territory Hybrid does not require regular visits to charging stations. Instead, it recovers battery power automatically throughout the trip via regenerative braking and energy capture from the internal combustion engine.
All-New Mustang Mach-E
Meanwhile, Ford Philippines made a big splash with its entry to the full-electric vehicle segment with the official launch of the All-New Mustang Mach-E. The Mustang Mach-E combines electric power, modern driving technology, signature design cues, and a legendary driving experience. Ford Philippines is offering the Mustang Mach-E Premium All-Wheel Drive Extended Range.
“The Mustang Mach-E is one of the most exciting vehicles Ford has ever introduced,” added Simoes. “This purpose-built all-electric vehicle is unique, unmistakably a Mustang, and with a leading-edge driving range coming at exactly the right time for the growing Mustang enthusiast community in the country.”
Check out the video below to see what went on during the event.