Ford Bronco Basecamp, the First All-Terrain Camping SUV, Makes Its Global Debut at the Chengdu Auto Show

CHENGDU, China, Aug. 29, 2025 – At the opening of the 2025 Chengdu International Auto Show today, Ford China showcased its full lineup of "Go Wild" vehicles and innovatively transformed its booth into an "Outdoor Theme Park." Featuring four immersive themed zones—"Leisurely Getaway," "Boundless Exploration," "Hardcore Off-Roading," and "Race-Level Performance"— the exhibit brings to life the brand's "Embrace Your Adventurous Spirit and Go Wild" ethos. The event also marked the global debut of Ford's first all-terrain camping SUV, the Ford Bronco Basecamp.

Climate-controlled camping space: The Ford Bronco Basecamp makes the dream of sleeping under the stars easier and more comfortable than ever. As the world's first SUV with a factory-installed pop-up roof, it increases rear headroom by 36 centimeters at the touch of a button. This creates a spacious, loft-like interior where occupants can sit up comfortably even after the bed is set up, eliminating the cramped feeling of traditional car camping. The first and second-row seats convert into a flat, comfortable bed with a true one-touch function—no need to manually remove headrests or rearrange luggage. With B-pillar air vents and C-pillar charging ports functioning as a bedside table, plus adjustable temperature reading lights, it offers both climate comfort and charging convenience, truly allowing one to sleep under the stars and wake up with the dawn.

A guide for long-distance off-road trips: Inheriting the hardcore DNA of the Ford Bronco family, the Ford Bronco Basecamp comes standard with 4WD and front and rear mechanical differential locks, delivering on-par passability of body-on-frame off-road vehicles. Even for off-road novices, the intelligent off-road mode, powered by LiDAR, 360-degree cameras, and chassis sensors, provides real-time vehicle posture awareness and warns of potential pitch/roll angles, significantly enhancing safety. Furthermore, supported by Ford's rich off-road ecosystem, the Bronco Basecamp's exclusive Travel Guide feature offers stunning 3D satellite map navigation, intelligently recommends points of interest, scenic photo spots, and even drone filming locations, all with real-time voice prompts—it's like getting a personal tour guide with one’s  vehicle. The vehicle's cameras and sensors can also record and share beautiful moments from one’s journey, turning every exploration into a delightful surprise, like buying a car that came with its own travel photographer.

Four "Wild" Zones: Experience the Complete "Go Wild" Ecosystem at One Booth

This year, Ford China has brought an outdoor theme park to its auto show booth, showcasing the "Embrace Your Adventurous Spirit and Go Wild" brand across four immersive zones.

"Leisurely Getaway" – A warm haven for the family: As a large seven-seater SUV, the Ford Edge L has perfectly met user demands for a comfortable, harmonious vehicle for both city and country use. 

"Boundless Exploration" – The soul's journey to far-flung places: The Ford Explorer family caters to the diverse needs of adventurers. 

"Hardcore Off-Roading" – The ultimate expression of individuality: This is the territory of the Ford Bronco family, designed for hardcore players who seek individuality, challenge, and extreme experiences. 

"Race-Level Performance" – The ultimate performance icon: As the icon of the super-performance off-road pickup segment, the new Ford F-150 Raptor is a symbol of Ford's ability to push limits and conquer all terrains.