Search Enterprise or @FordOnline
Please remove special characters
Popular Terms & Topics:
Ford Speak CDSID Book Travel Reset Password Employee Resource Groups Ford Performance
Popular Tools & Resources:
My Ford Benefits (U.S.)
U.S. Retirees
Life@Ford
Policy Portal
Onsite Tool
Photos & Videos
AXZ Vehicle Discounts
Coursera

Ford Reveals Bronco Roadster Concept and Bronco Sport Silver Lake Sand Dunes Project Vehicles

Aug 19, 2025
Click to Enlarge


Ford has revealed a pair of Broncos to celebrate the iconic SUV’s 60th anniversary which trace the roots of its Built Wild heritage. The Bronco Roadster Concept is a reimagined version of the original Bronco’s design philosophy, which translated the “fun through simplicity” theme its creators intended while designing an off-road vehicle that was as fun to drive as the Mustang. Meanwhile, the Bronco and Bronco Sport Silver Lake Sand Dunes project vehicles pay homage to the renowned northern Michigan vacation destination that helped inspire the open-air driving and off-road capabilities of current sixth-generation Bronco. 

Bronco Roadster Concept

  • Click to Enlarge
    Bronco Roadster Concept
1/11

As we celebrate six decades of Bronco heritage, we chose to look back on the truest version of the Bronco design philosophy and imagine what it might look like in 2025. The one-of-a-kind result celebrates the genetic markers of adventure and freedom that still exist in every sixth-generation Bronco on the roads today.

Click here to read the full story on From the Road

Bronco & Bronco Sport Silver Lake Dunes Project

  • Click to Enlarge
    Bronco & Bronco Sport Silver Lake Dunes Project
1/9

We wanted to celebrate west Michigan’s unique terrain and its influence on Bronco and Bronco Sport with two vehicles personalized to celebrate what made our first trip to the dunes so special, memorable and influential. The Bronco and Bronco Sport Silver Lake Dunes Project Vehicles are custom interpretations of both Bronco and Bronco Sport that capture the essence of dune cruising, and which customers could replicate via Ford Performance Parts, Ford Accessories, and a talented vinyl decal installer.

Click here to read the full story on From the Road