In July, Ford South Africa launched the bold new Territory Dark Edition as the flagship in the Territory range. The event theme was inspired by marketing’s “Whatever your family looks like” proposition, and the event therefore extended to media and their family.
This unique format allowed us to showcase the stylish and progressive design, which exudes energy and strength, all while ensuring exceptional space and comfort for passengers.
The Ride and Drive event comprised four media rotations, with each rotation accommodating six media and their families at Gold Reef City theme park.
The media were able to experience the Territory in a fun and relaxed setting and bring their families along to enjoy the thrills of the family-focussed venue. The day helped media understand how the Territory Dark Edition fits seamlessly into their everyday family life and spread the passion and memories of the Ford brand among the young generation.
Verbatims
- “The essence of the Territory is kept intact with the Dark Edition as it retains its core idea that it's suited for families of four to five people”. - Biz Community
- “The seven-speed dual-clutch transmission (DCT) ensured smooth, responsive driving” - Gadget Wheels
- “Together with a standard panoramic sunroof, the interior of the Dark Edition gains new black leather upholstery with eye-catching orange lining that mimics the
- Cyber Orange exterior colour offered on the modern Ranger Wildtrak.”- Car Magazine