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A Timely Escape: Finding Freedom at The Bronco Creators Camp

Aug 27, 2025
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On August 16, at the Bronco Music Party, the crowd of nearly a thousand Bronco owners and fans was electrified when Paul Wong sang the Beyond classic, "Boundless Oceans, Vast Skies." Rock and off-roading share a rebellious spirit—a wild, uncompromising pursuit of pure freedom.

These passionate Bronco enthusiasts gathered at the Ford Beyond Outdoor Theme Park in Jining, leaving the confines of the city for a temporary, exhilarating celebration. They admired a diverse collection of customized Broncos, explored the wilderness, conquered challenging off-road trails, and sang along to golden-age rock anthems.

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    The Bronco Creator Camp
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A Shared Journey, A United Spirit

The event began with an impressive "Bronco Parade." One hundred "Golden Broncos," selected through an online vote, lined up and advanced with a helicopter flying alongside as a TV crew broadcasted the spectacle. Each vehicle was marked with a flag displaying the owner's information, rank, and vote count, creating a lively atmosphere reminiscent of a gathering of martial arts clans from a China Kongfu novel.

The Bronco Creators Camp was more than just a gathering for owners; it was an opportunity for Ford employees to experience the Bronco lifestyle firsthand. More than 20 employees joined the party, taking part in the outdoor activities and feeling the thrill of driving the iconic off-road vehicle.

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    Ford employees at the Bronco Creator Camp
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@Sherry Song: "Listened to Beyond, watched fireworks, drove on the intermediate track, experienced the advanced track, and besides, who could resist drawing a bow and shooting arrows on a cliff?!"

@Peter Yu: "It's so thrilling! The Bronco's true off-road capability is far, far higher than imagined; it has no equal."

@Lei Su described the experience: "The Bronco is like adrenaline—in moments of tension or danger, or when facing an obstacle, you focus your mind, coordinate your limbs, overcome your fear, and then... you charge forward."

@Seven Wang remarked, "The Bronco is one of the few models that can represent an entire vehicle category. It's an incredibly powerful tool for climbing mountains: the front, middle, and rear differential locks can be used independently while moving, and disconnecting the front sway bar is a standard operation. Locking one rear wheel can increase the steering angle. With 2H-4A-4H-L4 and all-terrain crawl control, it's an incredible feeling!"

@Li Xiaoying was equally enthusiastic, "The coaches gave us professional and patient guidance. My hands went from being tense on the steering wheel to feeling completely at ease. Two days of off-road driving just wasn't enough! Our Broncos are so powerful. The Bronco truly lives where there are no paved roads."

@Doris Wang the Color and Material Designer for the Bronco 1966: "In a world consumed by busyness, it's heartening to see so many people who still take the time to truly live," said Doris,"Those who own a Bronco possess a free soul."

@Adam Xie, a new Graduate Trainee at Ford, shared: 'I used to think that finding a job was just about getting by, but after joining, whether it's within my team or with colleagues from different departments I've collaborated with, I've discovered they are genuinely dedicated to what they do. This is truly remarkable, truly remarkable! This time, I really feel that being here won't let down the 'little dream' I had when I first chose this path! I already feel incredibly fortunate!'"