Since I joined Ford Motor Company three years ago to lead our global quality efforts, my team and I have worked across the company every day to help make improvements big and small. We don’t always see immediate results, so it’s rewarding when we hear from third parties outside of Ford and Lincoln about the progress we’re making.
Just last month, Ford earned the most segment awards in the J.D. Power 2025 U.S. Initial Quality Study and J.D. Power today announced the results of its 2025 U.S. APEAL (Automotive Performance, Execution and Layout) Study, which measures customer satisfaction with new vehicles after 90 days of ownership. APEAL considers design, performance, safety, usability, comfort, perceived quality and more.
The 2025 Ford F-Series Super Duty, 2025 Ford Mustang and 2025 Lincoln Nautilus each were named the most appealing vehicle in their respective segments: large heavy-duty pickups, sporty car and midsize premium SUV.
Super Duty continues its top APEAL ranking for the second consecutive year, with Mustang and Nautilus also topping their segments. Together, these wins give Ford Motor Company its best overall APEAL showing since 2019.
Super Duty and Mustang APEAL results also follow their segment-topping performances in the J.D. Power 2025 U.S. Initial Quality Study, delivering both the highest initial quality and the highest satisfaction among owners, according to J.D. Power.
I am also pleased to announce that the Ford brand improved one spot to No. 12 among mass market brands, and the Lincoln brand climbed one spot to No. 5 overall in the premium segment.
All of this demonstrates that we are on the right track in delivering an exceptional experience for our customers. We continually incorporate customer feedback from sources like J.D. Power and internal measures to ensure our vehicles consistently exceed expectations.
We also know we have more work to do to improve the quality of our vehicles across the entire ownership experience. We have implemented an intensive strategy to quickly find and fix hardware and software issues and are taking additional steps to protect customers.
We will not compromise our responsibility to all customers, not just those buying new vehicles.
