1. FC Köln and Ford Extend Partnership to 2029

Jul 02, 2025

COLOGNE, Germany – A partnership unique in German professional football, spanning more than three decades, is driving into a new era: 1. FC Köln and Ford are extending their long-standing cooperation until June 30, 2029.

Ford has been the exclusive partner of FC since 1994, providing the club's management and professional squad with the latest Ford models. The iconic blue Ford oval, which graced the FC jerseys from 1994 to 1999, has also been a fixture on the advertising boards and scoreboard at the local RheinEnergieSTADION for 31 years.

Christoph Herr, Managing Director for Ford in Germany, Austria, and Switzerland, explains, "We are incredibly proud and excited to extend our unique, 30-plus-year partnership with 1. FC Köln for another four years. For Ford in Cologne, this is far more than just a sponsorship; it's a matter of the heart, a living tradition, and a deep, unbreakable bond. Ford is as much a part of Cologne as FC is! Here in our hometown, we are producing groundbreaking electric vehicles like the Explorer and Capri, and thousands of our employees are passionate FC fans themselves. These deep, shared roots and our combined Cologne passion are what make our partnership so unique, authentic, and strong for the future."

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"When Ford came on board as an exclusive partner and jersey sponsor for 1. FC Köln in 1994, the team featured personalities like World Cup winner Bodo Illgner, Karsten Baumann, Patrick Weiser, Andrzej Rudy, Horst Heldt, Olaf Janßen, and the legendary striking duo of Toni Polster and Bruno Labbadia. For three decades, our trusted collaboration with Ford has been a constant that drives both partners forward, and we are incredibly grateful for that.” says FC Managing Director Philipp Liesenfeld. “We are thrilled to continue this partnership in the years to come, supporting our professional team, our youth development programs, the club's certified sustainability initiatives, and our lifestyle brand, WE:FC."

The current FC vehicle fleet includes the all-electric Ford Explorer and Capri, as well as the Kuga Plug-in Hybrid. The youth academy is also supported with a Tourneo Custom Plug-in Hybrid. Even the club's beloved mascot, Hennes IX the goat, is chauffeured from the Cologne Zoo to home games in an all-electric E-Transit Custom.