In the dynamic world of technology, Ford of Mexico has achieved a position within the Top-of-Mind Tech Aspirational Companies Ranking, an independent study spanning 14 Latin American countries, focused on identifying the companies people most want to work for.
The 2025 edition of Top-of-Mind Tech in Mexico was the third in its history and based its findings on a survey conducted among 2,900 tech professionals. These professionals belong to 41 companies across different industries, all participants in the Employers for Youth 2024 study, which underscores the quality and reach of the sample.
The study identifies various reasons driving this connection with talent. Among these, interest in the automotive industry stands out, which this year solidified its position within the top 4 preferred industries for career development. Additionally, motivations such as consumer satisfaction with products or services and the company's market advancements are also factors.
Beyond prestige, this positioning in the Top of Mind Tech rankings translates into strategic advantages for Ford of Mexico. It allows the company to better understand the expectations of technology professionals and thus align its value proposition in the market. When it comes to talent positioning and attraction, it helps understand the external perception of Ford and highlight its appeal as an attractive employer for tech talent.
At Ford of Mexico, we believe that talent is the engine that drives innovation and change, which is why being in the Top of Mind Tech rankings is a testament to Ford's impact and the aspiration it generates among professionals in a strategic sector like technology.