#上新啦！林肯 Lincoln's Summer Showcase: Luxury, Innovation, and Interactive Experiences
As summer approached, Lincoln's luxury vehicles gleamed under the midday sun at Shanghai B-link and Nanjing REC. The event showcased Lincoln SUV lineup, including the all-new Lincoln Navigator, the Lincoln Nautilus Atlantis Edition, the new LincoIn Aviator, and LincoIn Corsair, offering attendees a firsthand "Lincoln Impression."
A highlight was the all-new Lincoln Navigator, a pioneer in full-size luxury SUVs. Its impressive length (over 5.3 meters for the standard and 5.6 meters for the long-wheelbase version) and unique "clamshell" tailgate design captivated visitors. Guests enjoyed the custom seating and explored practical features like the tailgate's 220kg weight capacity and the versatile multi-functional cargo divider, perfect for outdoor activities. The interior's opulence was undeniable, boasting over 7 square meters of premium Scottish Bridge of Weir full-grain leather, ensuring comfort in every seat.
The event also featured an engaging "Navigator Knowledge Contest" to unveil the vehicle's "digital secrets" across five dimensions: grandeur, power, protection, tranquility, and comfort. Participants, some even bringing notes from a pre-event "coaching session," answered questions about the Navigator's history, cargo capacity, and the speed of its American Eagle electronic suspension. At REC, engineers meticulously examined every design detail and craftsmanship, demonstrating their deep product focus.
The Lincoln Nautilus Atlantis Edition made a striking appearance with its unique red and black color scheme, a departure from Lincoln's usual neutral palette.
This special edition commemorated the Nautilus winning world renowned auto media MotorTrend's "2025 SUV of the Year" award, being the first China-made model to receive the honor. The vibrant coral red symbolized the precious red coral of the Atlantic, a color featured on the award certificate. This achievement filled staff with pride, leading to numerous photo opportunities.
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Team holding the trophy & Lincoln Nautilus Atlantis Edition
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|Team holding the trophy & Lincoln Nautilus Atlantis Edition
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|Team holding the trophy & Lincoln Nautilus Atlantis Edition -
|Lincoln Nautilus Atlantis Edition -
|Jeff Jia, President of Lincoln China with the trophy -
|Team holding the trophy & Lincoln Nautilus Atlantis Edition -
|Team holding the trophy & Lincoln Nautilus Atlantis Edition -
|Linoln Nautilus team received the trophy at the China Town Hall
Another crowd-pleaser was the in-car KTV experience in the Lincoln Nautilus. Initially skeptical, attendees were quickly won over by the high-quality Revel audio system, professionally tuned microphones with different filters, and the vehicle's exceptional quietness, attributed to 38 acoustic packages, five-layer acoustic laminated glass, and ANC active noise cancellation. The dual 23.6-inch 4K ultra-high-definition panoramic screens further enhanced the immersive stage-like atmosphere.
Team experience the KTV function in Lincoln Nautilus
The event also showcased the Lincoln Aviator and Corsair, including the "Mulan Special Edition" Corsair designed for women, featuring a striking Pristine white exterior, darkened accents, and a spirited "Steed Brown" interior. The strong enthusiasm and immersive interactions underscored the deep pride in Lincoln's star models, radiating even more intensely than the midday sun.