DUNTON, UK – Last month, @Ford reported how Ford colleagues, family and friends who have had mastectomy surgery can apply for Ford’s new SupportBelt™ that attaches easily and securely to seatbelts and provides much-needed comfort to patients. Now we bring you the story behind the SupportBelt which was designed by those who have themselves struggled with pain while driving after surgery.
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Pain to Purpose; How a Mastectomy Led to a Life-Changing Ford Solution
May 16, 2025
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SupportBelt is the only solution of its kind to be both designed and validated by an automaker.
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|SupportBelt is the only solution of its kind to be both designed and validated by an automaker.
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|The announcement that it will be offered in the UK was made in Halewood, Liverpool, this week. -
|SupportBelt is being offered in partnership with breast cancer support charities including Flat Friends, the Sunshine Group, and Keeping Abreast -
|SupportBelt is being offered in partnership with breast cancer support charities including Flat Friends, the Sunshine Group, and Keeping Abreast
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The idea was born from personal experience. Lynn Simoncini, a creative director at VML – a marketing partner of Ford – found herself in severe discomfort after undergoing a double mastectomy in 2022. The seatbelt’s tight pressure made even short car rides difficult. So, she sketched out a solution. What began as a personal project has now evolved into a medically-informed design developed by Ford engineers.
From now, in the UK, the SupportBelt is being offered in partnership with breast cancer support charities including Flat Friends, the Sunshine Group, and Keeping Abreast. Patients can request a free SupportBelt via these organisations.
“The SupportBelt demonstrates the profound impact that thoughtful design can have on healing,” says Emily Obert, Ford experience design director, who guided the development of the original idea with the help of design intern Rima Shkoukani. To-date, it is the only solution of its kind to be both designed and validated by an automaker.
Flat Friends UK, which supports women who have had mastectomy surgery without breast reconstruction, welcomed the initiative: “We are all about empowering women to reclaim their comfort and confidence after a mastectomy. The free SupportBelt, designed by Ford offers a thoughtful solution to make every car journey more comfortable and stress-free, allowing women to start living well after surgery. We are thrilled to be involved and look forward to providing the SupportBelt to our members to further support their well-being after surgery.”
It’s not just drivers who benefit. A member from the Sunshine Group, which was set up 25 years ago to support breast cancer patients from Aintree University Hospital and the Royal Liverpool University Hospital, shared: “A lot of initiatives focus on the driver, but as a non-driver I have great difficulty as a passenger travelling in a car with an ordinary seatbelt - it is most uncomfortable. I think I would benefit tremendously if I could use this, which would prevent me from worrying about getting in a car to go on a journey in discomfort.”
Carolyn Atkins, Support & Volunteer Officer for Keeping Abreast, the breast cancer reconstruction support charity, said: “No doubt the Ford SupportBelt will prove beneficial to breast cancer reconstruction patients who want more comfort and cushioning when travelling in a car, whether as a passenger or as a driver.”
Breast cancer is the most common form of cancer for women in 157 countries, according to the World Health Organization. Ford hopes the SupportBelt will not only improve recovery journeys but also encourage other companies to consider similar compassionate designs. A patent has been filed, and Ford intends to share the design more widely with the goal of making it accessible globally.