From May 16 to 18, Ford Vietnam hosted a media test drive experience like no other in Da Nang — blending rugged off-road adventure with refined lifestyle moments, all centered around the next-gen Ranger Raptor.
A 16 vehicle convoy of brightly-colored Raptors roared through winding mountain roads and dramatic dirt trails, each turn reinforcing the thrill of performance. But this wasn’t just about driving. It was about identity.
Among the guests were lifestyle influencers who are also respected experts in their fields — from fine wine and spirits connoisseurs to celebrity chefs. They brought with them not only their professional acclaim, but also a distinctive sense of style.
Under the sun, they were explorers — conquering dirt tracks and defying limits. But by night, they became gentlemen — dressed in sharp suits, raising toasts, and sharing stories over curated flavors. This duality captured the spirit of Freedom to be You: to live boldly, to express freely, and to be unapologetically authentic.
By connecting customers with each other and the brand, Ford Vietnam is continuing to build more than a community — it's cultivating a brotherhood of bold self-expression.
