The Built Ford Proud media event marked a meaningful milestone for Ford South Africa, offering an exclusive first look at the Ranger Plug-in Hybrid Electric Vehicle (PHEV) and providing an opportunity to reflect on the journey of progress at the Silverton Assembly Plant.
Held in Pretoria, the event welcomed an exclusive group of agenda setting motoring and business media, as well as key opinion leaders. It was designed to share the outcomes of Ford’s recent investment in upgraded and new manufacturing facilities, and to offer a transparent view of the company’s continued efforts in the areas of innovation and sustainability.
Among the key focus areas was Ford’s commitment to reducing environmental impact, with the Silverton team sharing the plant’s significant strides in lowering water usage and improving sustainable operations.
At the heart of the engagement was a guided tour of the new Ranger PHEV production line. Guests were given a close-up view of the advanced processes that enable the integration of both a high-voltage battery and a petrol engine — including specialised fitment areas, battery pack assembly facilities, and in-plant charging stations. The production of PHEVs requires careful attention to safety protocols, engineering standards and quality assurance, all of which were outlined during the visit.
This was the first time local media had the opportunity to see the PHEV up close, ahead of its global rollout. Built exclusively in Silverton, the Ranger PHEV is being exported to Europe, with Australia and New Zealand included in the programme for the first time in two decades - a moment of pride for the South African team and a significant recognition of Ford South Africa’s manufacturing capabilities.
The response from attendees was positive and prompted strong and favourable coverage across a range of key national and regional platforms. Themes around Ford’s local investment, sustainability leadership and manufacturing excellence were well captured, helping reinforce the company’s role in shaping the future of mobility.
Collectively, the stories reached an estimated audience of over 100 million people. While media reach is only one measure of success, the feedback and engagement that followed the event serve as a reminder of the power of partnership, transparency, and shared progress. It was, in many ways, a proud moment for all involved - and for South Africa too.