In November 4 to 8, Ford hosted 39 media from International Markets Group in Victoria’s Yarra Valley for the Mustang Mach-E launch.
The drive loop was chosen to provide media with a mixture of enthusiast-friendly urban and country roads, while an acceleration run at Coldstream Airfield allowed media to stretch the Mustang Mach-E GT’s legs.
The launch received positive reviews from all media who attended. Across Australia and New Zealand, media praised the updates, while those from ASEAN outlets loved the ride and styling, Middle East media applauded the performance of the GT variant.
The team’s objectives were to create a major launch / re-launch moment across multiple markets, give media the opportunity to experience the electrifying performance of the Mach-E on a mix of enthusiast-friendly urban and country roads and enjoy the thrilling acceleration it delivers, generating significant positive media coverage and buzz, and build Ford’s reputation as a brand that offers distinctive EVs - Mach-E is Ford’s first EV offering in Vietnam, the Philippines and the Middle East.
The drive loop was chosen to provide media with a mixture of enthusiast-friendly urban and country roads, while an acceleration run at Coldstream Airfield allowed media to stretch the Mustang Mach-E GT’s legs.
The launch received positive reviews from all media who attended. Across Australia and New Zealand, media praised the updates, while those from ASEAN outlets loved the ride and styling, Middle East media applauded the performance of the GT variant.
