Ready Set Ford: Ford Basecamp and New Mondeo Shine at 2025 Guangzhou Auto Show

GUANGZHOU, China – Ford officially launched its global brand proposition, “Ready Set Ford” at the 23rd Guangzhou International Auto Exhibition. 

Showcasing its full lineup at an immersive "Outdoor Theme Park" style booth, Ford reaffirmed its century-long legacy and its strategic focus on the "Wilderness Exploration". This new brand proposition acts as a powerful accelerator, inviting action-takers to unleash their full potential, supported by Ford’s core advantages in long history, technology, racing legacy, and global sales leadership.

Ford’s comprehensive product matrix now defines four tiers of adventure—Leisure Wild, Exploration Wild, Hardcore Wild, and Racing Wild - to meet diverse outdoor needs. This diverse lineup supports Ford’s unique "Cross-Life Eco-System" (covering space, community, gear, and safety), ensuring users receive reliable support and driving enjoyment across multi-dimensional scenarios, from urban travel to wilderness adventures.

Ford Basecamp: Pioneering All-Terrain Camping SUV

The world's first All-Terrain Camping SUV, the Ford Basecamp, officially opened pre-sales at the event, ranging from RMB 229,800 to 282,800, with exclusive benefits valued up to RMB 40,000 offered during the pre-sale period. 

Built on "Ford Zone" native intelligent NEV architecture, the Basecamp merges Ford's engineering heritage with China's leading smart NEV technology. 

The vehicle brings an "urban, fun, and wild" all-scenario experience to users, leveraging twelve class-exclusive features to redefine the car as an enabler of outdoor life.

Key features highlighted include the world-first one-touch liftable roof and the one-touch bed, which instantly transforms the interior into a spacious, loft-like living quarter.

The Basecamp offers a dual powertrain choice, including a BEV version equipped with a 105.4 kWh ultra-large capacity battery, offering a CLTC range of up to 650 kilometers, and an extended-range version boasts a comprehensive range of over 1,220 kilometers and a class-leading pure electric range of 220 kilometers, perfectly addressing users' range anxiety. Whether for urban commuting or long-distance travel, it can handle it with ease.

Furthermore, with the standard 6.6 kW external power discharge, a versatile tailgate control panel, and a 7.5L large refrigerator with heating and cooling functions, the Ford Bronco Basecamp can instantly transform into a "mountain kitchen" for family outings, a mobile entertainment station for friends' gatherings, or an indispensable tool for traveling with children. 

New Ford Mondeo: The Dynamic Grand Sedan

The New Ford Mondeo made its debut as the new benchmark for the mid-to-high-end sedan segment, embodying the statement, "Accelerate Your Life, Live the Excitement." 

The Mondeo distinguishes itself through three core competitive pillars: "Great Power," delivered by the segment's strongest 2.0T engine, with maximum horsepower increased to 261 PS,  produces an industry-leading peak torque of 408 N·m; "Great Space," built on its 2945mm long wheelbase and 1875mm wide body for superior comfort and practicality; and "Great Intelligence," featuring the new generation SYNC+ system powered by the 8155 chip, setting a new benchmark for smart connectivity in a joint-venture sedan. Safety is guaranteed by a robust safety cage featuring ultra-high strength steel, including 1700MPa Maraging Steel.

Alongside the Bronco Basecamp and the New Mendeo, Ford’s powerful "Go Wild" family—including the Bronco, Ranger, Explorer, and F-150 Raptor—was fully assembled at the show, underscoring Ford's profound strength in the realm of off-roading and outdoor lifestyle.