Ford Credit and Lincoln Automotive Financial Services were named the top ranked teams in the J.D Power 2025 U.S. Automotive Financing Satisfaction Study, with Ford Credit earning recognition in the mass market segment and Lincoln AFS* in the premium segment.
My first job at Ford Credit was as a customer service representative, a humbling responsibility where I learned my voice sometimes was what customers were seeking to make their lives easier, solve a problem or provide relief. Thirty years and many assignments later, working directly with the people who trust us to finance their vehicles and help them through the ownership experience still guides the way I approach everything I do at Ford Credit.
And I’m not the only one. Today, we have 6,000 employees working around the world. Putting our customers first is the mission of our team members on the front lines and the bedrock of our entire organization. Every day, we work to make the customer journey of vehicle financing and ownership better than the day before — from contract inception, to bill paying, to helping customers through tough times, to assisting them in getting that next vehicle when the time comes.
The Human Element
This means we work hard to understand and serve the person on the other end — the real live human with stresses and dreams and complex lives. We do that to understand how we can make the vehicle financing and ownership experience a net positive for those customers and drive continuous improvement in our business.
