A New Journey Starts: FMSSC Celebrates Opening in Shanghai

Grateful for the Past, Charting the Future

Sam Wu, Vice President of Ford Motor Company，President and CEO of Ford China & International Markets Group, highly recognized the team's past efforts. On one hand, he affirmed that the Ford Beyond team has built a brand-new channel and experience from scratch, and opened up the off-road market with the core concept of "Unleash Your Nature, Go Wild". On the other hand, he praised the Changan Ford New Energy team for maintaining and increasing the product market share through value marketing amid market competition, and expressed gratitude to all online and offline team members.

In response to the question of "why integration is needed", Wu clearly stated that channel integration is an inevitable choice to cope with the fierce market competition.

He pointed out that fragmented channels are not conducive to brand development, customer experience and new product competition. After integration, resources can be concentrated, the brand image of "Unleash Your Nature, Go Wild" can be unified, and the segmented market can be deeply cultivated based on Ford's century-old technological accumulation. This will help build a "preferred brand" in the minds of consumers, support the new channel to better serve customers and consolidate the brand's position.

Wu wrote down the message "Mission Must Be Accomplished" on the blessing wall, and clarified two core goals. First, the fourth quarter must achieve a "good start" to boost team morale and consolidate market confidence. Second, ensure the successful launch of the Ford Intelligent & Fun Bronco – as Ford China’s first new energy vehicle (NEV) built on the all-new intelligent E/E architecture, it holds the key to the brand’s future in NEV transformation.

He expressed the expectation that with the fourth quarter as a starting point, the brand will achieve a phased breakthrough, balance efficiency and profitability, create results for the team and the enterprise, and lay a solid foundation for the future development of the new company.

Focus on the Core, Uphold the Mission

Mr. Chen Xiaobo, General Manager of Ford Motor Sales & Service (Shanghai) Co., Ltd., emphasized that in the face of the new market changes and competition in 2025, it is necessary to respond to the resource integration strategy, consolidate scattered efforts into a cohesive force, compete with rivals with stronger competitiveness, and seize the due market share of the Ford brand in China. This is the key direction to overcome current challenges.

First, continuously enhance the customer preference and awareness of the Ford brand in the Chinese market. Second, drive steady growth in the brand's market share by relying on the Ford Intelligent & Fun Bronco and classic products. Third, ensure the profitability of the dealer network – this is the foundation for the survival of the channel and the provision of high-quality customer service. These three aspects together constitute the team's responsibility and commitment.

Chen proposed that the launch of the Ford Intelligent & Fun Bronco be a new starting point. He will lead the team to go all out in the vehicle launch, product marketing and promotion, and after-sales service work, and repay the trust of Ford China's leadership with results. He also called on Ford Motor Sales & Service (Shanghai) Co., Ltd. to start a new journey and open up a new chapter for Ford China's next 30 years, and jointly depict the new blueprint of "Ford Blue".