DUNTON, UK - Ford today launched its 2025 Movember campaign, placing a powerful emphasis on a single, life-saving tool: conversation. This year, Ford is championing the idea that "we are all the real face of men's health" and that open dialogue is the most critical component in helping men live happier, healthier, and longer lives.
The campaign moves beyond the moustache as a sole symbol of support, focusing instead on the inclusive and universal power of community. It’s a direct response to a silent crisis: globally, men die on average six years earlier than women for reasons that are largely preventable. Societal pressures often discourage men from speaking openly about their physical and mental health, which can prevent them from recognizing symptoms or seeking help in time.
This Movember, Ford is declaring that "Conversation is King." The initiative aims to break down the barriers that keep men silent and create a culture were talking about health is a sign of strength, not weakness. By fostering an environment of "brotherhood" and support, the campaign underscores that every person has a vital role to play, whether they are a man facing a health concern or an ally supporting a father, partner, brother, or friend.
"We wanted to create a campaign that captures the true spirit of Movember, which is about community and collective action," says Matt Loynes, Ford's Chief Mo Bro. "Our message is simple: One Man Shines, We All Shine. This isn't just about moustaches; it's about showing up and starting a dialogue. It’s about celebrating the courage to start a conversation and the strength we find in supporting one another and it builds perfectly on our prior Under The Hood campaign."
The campaign encourages everyone to become an active participant in changing the face of men's health. The focus is on creating spaces where men feel comfortable sharing their struggles and where friends, family, and colleagues feel empowered to ask how they’re really doing.
How You Can Change the Face of Men's Health:
- Start a Conversation: The most powerful action you can take is to talk. Ask the men in your life how they are feeling and create a safe space for them to open up without judgment. It starts with one simple question.
- Sign Up and Show Support: Register at Movember.com or moteam.co/OneFordOneMo to join the official movement. Whether you grow a Mo, Move for Movember, or host an event, your participation amplifies the message. Or contact Matt (mloynes@ford.com)
- Be the Real Face of Men's Health: Champion the message that health is a journey for everyone. Your support as an ally, friend, or family member is fundamental to creating a world where men are not afraid to seek help.
Matt adds: “This November, every conversation counts. Join us in proving that brotherhood is universal, conversation is king, and together, we can ensure the men in our lives are supported.”